HMFA
A rebranding project for Ho Chi Minh Museum of Fine Art
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This is an art museum
This is an art museum
The Ho Chi Minh City Museum of Fine Arts is one of the essential venues for Vietnamese, and Southern art in general. It is a repository for valuable ancient artworks and provides opportunities for modern works to flourish and reach greater heights.
My moodboard and research
My moodboard and research
LOGO SYMBOLIZATION THIS WAS SO COOL 🤯
LOGO SYMBOLIZATION THIS WAS SO COOL 🤯
FINAL LOGO
FINAL LOGO
The Ho Chi Minh City Museum of Fine Arts is one of the important venues for Vietnamese, and Southern art in general. It is a repository for valuable ancient artworks, but also provides opportunities for modern works to flourish and reach greater heights.
Logo in frame
Logo in frame
The logo is based on simple shapes like rectangles, circles, and triangles, which add balance and harmony to the overall design.
We also incorporated the Vietnamese alphabet to add a local touch to the brand.
AN ALL-NEW TYPEFACE
AN ALL-NEW TYPEFACE
These characters will be used throughout the visual identity, representing our cultural authenticity.
SOMETHING MINIMAL AND TRULY NEW
SOMETHING MINIMAL AND TRULY NEW
I draw inspiration from the two most fundamental shapes, the circle and the rectangle, to create a unique style for this font. This font belongs to the decorative category, so I strive to innovate while staying within the framework and adhering to the principles of the modules I have established.
A TVC
A TVC
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