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Here’s what small business owners need to know to successfully engage online audiences.

Of course, since there are many marketing channels companies can employ, it’s understandable when an owner asks, “How important is social media marketing for small businesses?” A clear argument in favour of SMBs using social media can be found in four resources.

Majority of the adult population actively uses social media platforms, with YouTube and Facebook taking first and second place in popularity.

83% of marketing leaders use social publishing and advertising as a customer and prospect communication channel. Over 60% of marketers are using social channels to improve both audience segmentation and personalisation.

B2C and B2B2C companies use social advertising as one of their top three customer acquisition channels. For B2B companies, social advertising comes into play with up selling and customer retention.

48% of customers prefer using social media to learn about small businesses.

Once you’re convinced that social media marketing is important for your company’s marketing success, the next step is getting in touch with us.

WHY use Lowveld Media Management Solutions for your business:

Attract new customers to your store
Increase sales
Build loyalty and trust in your brand
Interact directly with customers in real time
Improve customer service and experience
Drive traffic to your website
Build brand awareness
See what people are saying about your business
Keep an eye on your competitors

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