Tony Loton

Creative Director, Writer, Editor, Publisher, Journalist, Educator

I have a way with words, a passion for prose, and I'm pretty good with pictures.

Creative Director

I'm the director of my own company, and I'm pretty creative (working with words and pictures), so I guess this makes me the Creative Director. Send me a message or see me on LinkedIn.


As a writer, I've written witty words for web sites, serious stuff for stockbrokers, and technical content for companies like Microsoft and other companies.


As a freelance editor, I've turned authors' literary sows' ears into silk purses. More recently, I was a lead editor for the DNA Weekly and Website Planet websites.


I have helped many authors take their books all the way to Amazon by providing interior layout, cover design and other publishing services. For example, check out Dorothy Holtermann's book.


I've been a freelance financial journalist for Smart Investor magazine, Spread Betting magazine, and The Motley Fool. And I've written funny, punny entertainment content for the Sentinel newspaper (now StokeonTrentLive).


I notched up many hours developing and delivering training courses for private providers and as an associate lecturer for the Open University. And I'm a prolific self-publisher.