Lorenzo Cecutti

I am an Assistant Professor at HEC Paris.

I study multilevel influences on consumers’ cognition, including influences from the environment, body, and mind. The first stream examines how the use of digital consumer electronics, such as smartphones, affects consumers’ cognitive abilities. The second studies how consumers’ sensory experiences impact consumption preferences and marketing-relevant behavioral outcomes. The third stream explores the impact of metacognition, specifically metacognitive awareness, in helping CEOs and consumers make better decisions. These research streams span the spectrum from the most external sources of influence (tools in the environment) to the most internal (cognition about one’s cognition) to the interface between them (sensorimotor processes). 

Before my Ph.D., I spent ten years in Hong Kong, earning my  Bachelor's in Business Administration at the Hong Kong University of Science and Technology and my Master of Philosophy at the Chinese University of Hong Kong. I also worked with retail scan data for AC Nielsen, a leading marketing research agency serving the largest FMCG MNCs in the food and beverage industry.

Outside of research, I am an avid reader of contemporary poetry and love going on long walks in my free time.