World Golf Village St. Augustine, Florida

Chief Operating Officer Oct '18 to present

Responsible for the overall management of the King & Bear and Slammer & Squire golf courses at World Golf Village for the world’s largest golf management company. Oversight of two top ranked championship golf courses that play 75,000 rounds of golf annually and lead a team of 160 associates. Responsible for the amenities of two clubhouses that include two restaurants and two retail shops that serve 700 club members and visiting guests of a 300-room Marriott Resort. Provide direction to multiple operational departments to include: Golf, Retail, Food & Beverage, Catering, Membership, Marketing, Agronomy, Accounting and Human Resources.

Reynolds Lake Oconee Greensboro, Georgia

General Manager Oct '15 to Sep '18

Oversight of all operations at the award-winning golf community on approximately 11,000 acres surrounding northeast Georgia’s Lake Oconee. Reynolds Lake Oconee is comprised of 117 holes of golf or 6.5 courses designed by some of the greatest names in the game, as well as  six golf clubhouse facilities, six food and beverage outlets, eleven retail outlets, the Reynolds Kingdom of Golf, four marinas, the Lake Club wellness center, four pools, two water parks, an award-winning tennis center and four family playground parks. Responsible for the leadership of more than 600 employees serving 3,500 private club memberships with services and amenities that produce over $40 million dollars of annual revenue. 

Key Accomplishments:

• Lead multiple departments that experienced revenue growth during my initial tenure such as: member dues +23%, golf revenues +15%, f&b revenues +58% and golf retail +24%.

• Recruited and developed a total of seven new Director level positions to serve as department heads in leading the way to enhance the overall customer experience and financial performance. Added two new positions, which include Golf Sales Director and Events Director, to drive new outside business for golf, weddings and corporate meetings.

• Created and introduced the first daily member and guest feedback program at Reynolds and collected more than 15,000 surveys in the first two years of the new program. This created a tremendous opportunity to engage with customers and gain a pulse on the satisfaction of the experiences provided.

• Lead an initiative to introduce music at all touch points across property. All pools, marinas, fitness centers, clubhouses and restaurants have music outdoors for parking lot arrivals and continue into the indoor spaces to enhance the experience and atmosphere across the property.

• Negotiated a multi-facility turf equipment lease for 6 golf courses. John Deere & Toro were presented and Toro was awarded the business.

• Negotiated a multi-facility golf car lease for 470 golf cars to include a monthly service and preventative maintenance program. Club Car and EZGO were presented and Club Car was awarded the business.

• Opened a brand new restaurant called The National Tavern that serves lunch and dinner six days a week and produces more covers than all other property restaurants combined. The new concept was a very non-traditional club restaurant with a gastropub style environment and bar with lively music.

• Renovated and reopened a restaurant called Eighty8 Kitchen+Cocktails (formerly known as Plantation Grill) serving breakfast seven days a week and dinner five days a week. The first year of this renovated restaurant exceeded all historical statistics recorded prior to the renovation and continues to gain popularity. 

• Renovated a popular poolside cafe to create a year-round market style destination with a popular “grab & go” offering and made-to-order grill menu. Introduced poolside food and beverage service to further enhance the customer experience.

• Coordinated an expansion of indoor instructional facilities at Reynolds Kingdom of Golf  to include the addition of two full service enclosed bays and three covered open air instructional areas to better serve customers year round regardless of weather.

PGA WEST | Citrus Club | La Quinta Resort

Hilton La Quinta, California

Executive Director Feb '13 to Oct '15

Responsible for the oversight of one of the largest golf operations in the United States of America that produces $50 million dollars of annual revenue. This world-class operation is home to nine championship golf courses that play 300,000 rounds of golf annually and hosts a PGA Tour golf tournament. Provide direction to a team of 525 employees at five clubhouses and six turf care facilities that serve 2,400 private club members and guests of an 800-room Waldorf Astoria Resort. Responsible for the management of $5.5 million in annual club food and beverage programs and $3.5 million in annual club retail revenue.

Key Accomplishments:

• Lead a large business restructure that created a senior golf leadership team of three General Managers and a Director of Agronomy. This restructure provided the opportunity to appoint these leaders fully responsible for any and all activities that incurred at their operations. Prior to this restructure all club retail, food & beverage, shipping & receiving, and clubhouse maintenance was led by a centralized specialist at an off-site location.

• Created and developed a five person club engineering team to focus on asset preservation and preventative maintenance of twelve club buildings.

• Implemented a guest loyalty feedback program that has been adopted by all Hilton properties with golf facilities onsite.

• Contracted retail purchasing with the largest golf management company in the world to handle the retail purchases of all five retail shops. Leveraging the buying power of Troon and the volume of rounds at all five clubs resulted in a growth of a half million dollars in retail in one year.

• Negotiated a multi-million dollar transition from owned turf care equipment to leased equipment for all nine golf courses. John Deere & Toro were presented and John Deere was awarded the business.

• Negotiated a multi-facility golf car lease for 580 golf cars to include a monthly service and preventative maintenance program. Club Car, EZGO and Yamaha were presented and Yamaha was awarded the business.

• Managed two major floods that required $5 million dollars of golf course repairs. Worked directly with insurance adjusters and contracted golf course construction companies to complete repair work on nine golf courses.

• Lead a major multi-million dollar renovation to a 60,000 sqft. private member only clubhouse. Relocated the golf shop from the second floor to the first floor to enhance member check-in convenience and improve member retail support. Created two new dining options with a convenient outdoor patio café located outside the new golf shop and a beautiful new upscale dining room with an outdoor terrace on the second level of the club in the space of the previous golf shop. Sold 138 memberships in 2014 and secured an additional 230 memberships in a bulk deal with a new residential development nearby.

• Created an electronic employee recognition program that is smartphone friendly and transitioned away from paper forms and submission boxes. Participation in the program tripled and the 800-room Waldorf Astoria La Quinta Resort adopted the program that is utilized quarterly and available to 1,300 employees.

Indian Wells Golf Resort

Troon Indian Wells, California

General Manager Jul '11 to Feb '13

Managed all aspects of a $12.5 million dollar world-class operation that hosts two championship golf courses that play 83,000 rounds of golf annually. Lead a team of 225 club associates maintaining the amenities of a 60,000 square foot clubhouse serving an affluent city of 5,000 residents and four on-site resort partners offering 950 hotel rooms. Oversight of a $4.5 million dollar food and beverage operation with multiple outlets as well as a large banquet and catering department. Responsible for a retail center that produces $2 million dollars of revenue each year and has been recognized as a top 100 golf shop in America.

Key Accomplishments:

• Lead club to a $1 million dollar improvement in first year as GM resulting in club’s first year of profitability. Club also recorded its first year of profitability in food and beverage.

• Improved financials by more than $600K in first six months as GM.

• Earned Facility of the Year nomination at the Troon Golf annual conference in January 2012.

• Appointed by Troon Golf as GM with only one year remaining in management contract and successfully managed the renewal of Troon Golf's management contract in May 2012.

• Increased associate satisfaction results by 9% by creating a rewards and recognition program that enhanced communication and continuous improvement suggestions.

• Transitioned the club from the ownership of aging assets to capital leasing for all turf care equipment (Toro), golf cars (Club Car), and facility technology (Dell).

• Managed $300K of capital spending projects each year in an effort to preserve long term world class assets.

Troon North Golf Club

Troon Scottsdale, Arizona

General Manager Apr '08 to Jul '11

Responsible for the overall management of Troon Golf's flagship facility and the only owned asset of the world’s largest golf management company. Produced $13 million dollars of annual revenue at this operation that hosts two top ranked golf courses that play 72,000 rounds of golf annually. Lead a team of 120 club associates maintaining the amenities of a 40,000 square foot clubhouse serving 150 golfing members and our on-site Four Seasons resort partner offering 205 deluxe casitas. Managed a $2.5 million dollar food and beverage operation with multiple outlets including a banquet and catering department. Oversight of a top 100 golf shop in America that produces $2 million dollars of merchandise revenue each year.

Key Accomplishments:

• Improved financials by more than $1 million dollars.

• Recognized by Troon Golf as Most Improved Facility at the Troon Golf annual conference in January 2011.

• Increased associate satisfaction results by 22% in the first two years as GM by creating a progressive associate recognition program that utilized “text-voting” and substantially increased peer-to-peer recognition that became a best practice for Troon Golf.

• Achieved the largest grossing revenue for food and beverage in the history of the club.

• Increased brand recognition for the club’s restaurant by creating a logo and marketing campaign to the local community offering breakfast, lunch and dinner every day of the week for the first time in the history of the club.

• Nominated for General Manager of the Year at Troon Golf Annual conference in January 2010.

• Accomplished a 12% growth in total facility revenues by reducing funds spent in marketing and allocating more payroll dollars to double the size of sales staff.

Troon Headquarters

Troon Scottsdale, Arizona

Regional Director Jun '03 to Apr '08

Responsible for oversight of multiple facilities, which included working with new development projects, private clubs, resorts and daily fee golf clubs. Gained knowledge and traveled to a range of markets from Arizona to Florida, as well as five Caribbean islands and Japan. Managed relationships with facility owners and served as a resource to the on-site club management staff.

Key Accomplishments:

• Opened eight new facilities from the infant stages of golf course and clubhouse construction. Coordinated the procurement of course equipment, clubhouse FF&E, golf cars and all general operating supplies.

• Prepared 5 year proformas, year one operating budgets, business plans and operating procedures in addition to the development of logos, websites, collateral and year one marketing plans.

• Coordinated a due diligence team to review a 30-course portfolio in Japan over a 90-day period for an investor and partner of Troon Golf. Each facility report included a complete financial status and a physical report of the facility amenities and golf course to include photos of each area of the operation. A staff and service survey were provided as well.

Legend Trail Golf Club

Troon Scottsdale, Arizona

General Manager Jun '01 to Jun '03

Responsible for earning the club $6 million dollars of revenue with one 18-hole championship golf course that plays 38,000 rounds of golf annually. Directed a team of 60 club associates maintaining the quaint amenities of this developer owned facility serving 800 community residents and visitors to this resort destination.

Key Accomplishments:

• Preserved and protected this developer owned asset during a difficult time following the events of September 11 as they completed the build out of this residential community.

• Managed the sale of this facility upon the completion of the residential build out in working with brokers and buyers on behalf of the owner until successfully transitioning the property to a new ownership group.

Camelback Golf Club

Marriott Scottsdale, Arizona

Head Golf Professional May '99 to Jun '01

Asst. Golf Professional Jun '93 to Jan '96

The foundation of my hospitality training with Marriott and my election to PGA membership in 1999 paved the way to my first upper level management position. Responsible for overseeing two championship golf courses that played 75,000 rounds annually with a staff of 90 associates serving 150 golfing members, in addition to the resort play from Camelback Inn. This location also served as my introduction to the resort service standard in golf as I arrived in 1993 as a transfer from Texas to learn the business at Marriott Golf’s flagship property.

Kierland Golf Club

Marriott Scottsdale, Arizona

Asst. Golf Professional Jan '96 to May '99

Served on the opening crew of this new 27-hole championship golf course that played 60,000 rounds annually with a staff of 50 associates serving daily fee play visiting this resort destination.

Golf Club at Fossil Creek

Marriott Fort Worth, Texas

Asst. Golf Professional Jun '90 to Jun '93

Serviced 18-holes of Arnold Palmer designed golf that played 38,000 rounds annually with a staff of 60 associates serving 100 golfing members and daily fee play from the local metroplex.

PGA of America

Club Management

Jan '96 to Oct '99

University of North Texas

Business Marketing

Sep '91 to May '93

Related Skills

• Jonas, Micros, and Abacus Club Software

• EZ Links and Vision Perfect

• Oracle and Pipeline CRM

• Microsoft Excel, Word and PowerPoint

• Web Design and HTML Programming

• Broadcast Email Design and Delivery

• Database Management

• Adobe Photoshop and Illustrator

• Graphic Design and Photography

References

Available upon request.