Logo designing and its expediency in business

The fundamentals of logo designing lie around creating the perfect visual representation symbol that reflects your brand. It is the sole delineation of the basic principles and values of a brand. It gives the readers a context to evaluate the rest of the website, or the business as a whole. There are essentially 4 kinds of logos. They are:

● Lettermark: Typography-based symbol. Based entirely on brand initials or monograms.

● Wordmark: It focusing on incorporating the name of the brand into the logo

● Brandmark: These do not contain any letters or alphabets whatsoever.

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