ROBERT (ROBB) L. LOFORESE - RESUME

Automotive Consultant – January 2019 - Present

LOF Automotive Consultants – Strategic Planning and Recruitment – Warwick, New York

 Automotive consulting services serving both retail and OEM automotive sales channels within the following areas of focus and expertise: dealership brokerage, commercial properties (sales and leasing), franchise valuations, succession planning, financial statement reviews, turn-around strategies, and recruitment.    

Licensed New York Property and Business Broker – HV Enterprises, LLC - January 2016 – Present

Retailer Operations Manager – March 2012 - December 2015

Mazda NA Operations – Northeast Region, Bridgewater, New Jersey

Led new car sales strategy, planning, and execution for Metro 1 – Mazda’s largest retailer group in North America. Responsibilities included: Tier III incentive and advertising development, retailer alliance building, CPO / Fleet Sales channels, dealership KPI business planning, and localized dealer development.    

·   Consistently lead National KPI’s relating to CSI, inventory turn, customer loyalty, and new vehicle sales.  

·   Created compelling business briefs for improved market representation and new dealer appointments.

·   Worked in partnership with dealers to invest and expand their digital efforts for lead generation as well as customer retention – for both sales and service operations.    

Dealer Principal – February 2003 - December 2011

County Saab of Orange County, Florida, New York

Ground up Saab Franchise. Managed day-to-day new, pre-owned, and fixed operations. Consistently profitable (client-centric) operations during difficult times for both the brand and economy: GM’s bankruptcy, GM’s sale to Spyker, Spyker’s bankruptcy, and brand closure in 2012 (signed three franchise agreements in the span of 12 months). Member of dealer advertising council lead by GM’s Luxury Group VP, Mark LaNeve.

Volvo Cars of North America, Inc., Rockleigh, New Jersey

Vice President Northeast Region – July 1997 - November 2002

Responsible for Volvo’s largest global market representing 58,000 sales, 157 retailers, six major markets (DMA’s), with office and field technical training center in Chicago. Managed and motivated a newly created decentralized field team with innovative bonuses based on commitment to stated net profit objectives.

·   Direct report to Volvo N.A. CEO, with dotted line responsibilities to Sweden’s executive leadership.

·   Skilled in consensus type decision making between retailer partners, and executive committee.

·   Impactful motivational speaker: regional auto shows, annual dealer meetings, and trade conferences.

·   Consistently achieved profit objectives while adapting to variable market conditions and exchange rates.

·   Successfully executed major market transformation plans focused on brand exclusivity and broaden AOR’s.

·   Approved, and appointed dealership buy/sells, while enforcing strict dealer “stair step” improvement plans.

Carline Manager – 900 Series and P2 Platform – September 1993 - June 1997

Volvo Cars of North America, Inc., Rockleigh, New Jersey

International assignment responsible for North American product influence, content, pricing for the 900 carlines (940/960), and product specifications, launch plans, for Volvo’s P2 Platform (S80/CX90). Post failed Renault / Volvo merger – scramble for new product offers required extensive shuttle diplomacy to assure North American’s share of limited product resources.

·   Launched Volvo’s all new 940 and 960 carlines.

·   Revealed Volvo’s S80 to press and retailers.

·   Created Volvo’s Retailer Product Advisory Team representing retailers from the US and Canada.

·   Ranked among Volvo’s top 100 Global Leaders with extensive international mentoring.

North American Fleet and Special Sales Manager – April 1990 - August 1993

Volvo Cars of North America, Inc., Rockleigh, New Jersey

Newly formed position focused on Volvo’s efforts to broaden an aging product portfolio within new sales channels. Implemented marketing and communication strategies for the following departments:

·   US Military Sales – Germany TDS Sales Centers (launched Volvo’s first military lease program).

·   B2B Commercial Fleet and Daily Rental Sales (Progressive Insurance and Budget RAC of Beverly Hills, CA)

·   Certified Pre-Owned Sales (Dealer and consumer incentive and marketing programs)

·   Asset Management – Auctions and Direct Sales (broadened closed auction efforts coast to coast).

Education

City University of New York – AAS Business 1988

Mercuri Urval – Global Leadership Assessment Program – ranked top 100 Volvo leaders.

Licenses and Certificates

New York and New Jersey - Licensed Real Estate Commercial Business Broker and Salesperson.

General Electric Certified - EV Fire Suppression and Extrication.

New York State Certified - Fire Officer and Interior Firefighter.

Certified COVID Tracer – John Hopkins University, Baltimore, MD

Expert Witness

NYS Supreme Court - Franchise Agreement - Terminations - relating to AOR, Franchise Development, Dealer Margins, Business and Property Valuations. 

Other

Automotive Industry Guest – CNBC Squawk Box, Liz Claman’s Morning Call.

Radio Host and Producer – Wall Street Automotive / Headline Automotive News - WTBQ NY Talk Radio 1110 AM – 93.5 FM.

Community

Volunteer Firefighter/1st Lieutenant – Warwick Fire Department (engine, rescue, extrication).  

Volunteer Track Worker - Firefighter – Race Services International – Watkins Glen International Racetrack.