Designing a Logo that Reflects the Heart and Artistry of LuLiu: Building a Unique Brand Identity for a Home Bakery.
Designing a Logo that Reflects the Heart and Artistry of LuLiu: Building a Unique Brand Identity for a Home Bakery.
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About this project
This project involved designing a logo for a home bakery specializing in delicious, handmade treats. The goal was to create a cute, illustrated logo that perfectly matches and represents the bakery’s brand. The design needed to reflect the warmth and charm of the bakery while also conveying the quality and creativity of its sweet creations.
Client
The client is a home bakery owner who recently turned her hobby of baking into a small business. She creates and sells adorable, handcrafted treats, which have quickly gained popularity.
Summary
Summary
01. Concept
The client had a design idea that she wanted illustrated. From a designer’s perspective, I saw potential for improvement, so I decided to present two concepts: one based on the client’s original design and another based on my creative input, which I felt aligned more with her brand.
02. Visualization
I started with sketches and then used Illustrator to bring both concepts to life. After discussions and feedback, the client chose my design. Once the logo was finalized, I extended the design to create matching business cards.
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