About this project
At New Designers, I collaborated with a talented team and our client on a pivotal project that allowed me to enhance my design skills and deepen my industry knowledge. This experience was instrumental in refining my approach to design and teamwork, enabling me to deliver impactful solutions that contributed to my professional development.
Client
From September 2022, a new study will be available from the faculty of IT & Design of THUAS. This new study is named "Applied Data Science & Artificial Intelligence" (ADS&AI). The clients are a group of lecturers for this study. They are in need of a brand identity. They needed designs such as banners, posters, newsletters, social media post designs, etc.
01. Concepting
The project began by establishing brand concepts that aligned with the university's style while introducing a unique and playful yet professional vibe. Deliverables included event banners for promoting activities, informative flyers about the bachelor course, and a comprehensive social media branding plan to ensure consistent online visibility.
02. Visualise
During the design process, we employed the Scrum methodology, allowing team members to work on their designs simultaneously while maintaining open communication for ongoing feedback and refinement. This collaborative effort produced additional deliverables, such as posters, newsletters, templates, a brand book, and a Microsoft Teams background, further enhancing brand recognition across multiple platforms.
