Liubov Svezhentseva
All about Lyubov Svezhentseva. Expert content, books, portfolio and life. Marketing director page in a large payment system.
Lyubov Svezhentseva was previously (until 2023) the Head of Marketing at Payeer, an international e-wallet company. Her role is to oversee the company's development in both the B2B and B2C sectors.
Liubov started her career at Payeer in 2013 as a member of the support team. She was later promoted to head of the support team office, where she successfully led her team to process over 2,000 customer requests from Payeer users worldwide every day. Liubov implemented new standards that led to a two-fold increase in customer request processing speed and a 30% growth in customer satisfaction index (NPS). Her ability to anticipate customer needs and provide 24/7 assistance in solving their problems helped to increase the company's rating on most review sites.
In 2015, Liubov completed online marketing training provided by Payeer's in-house professional development courses. She utilized her new skills to move to the Marketing Department and became a manager. She currently supervises a team of over 20 employees responsible for promoting Payeer and expanding the company's e-wallet presence in Europe, Asia, and Latin America.
Liubov's success continued as she opened several Payeer offices from scratch and trained new staff in different countries to improve the company's efficiency. Her efforts earned her the position of Executive Manager of one of Payeer's companies. She continues to improve her professional skills by studying various programs and taking new courses, including Anti Money Laundering & Compliance, IT Security, and Risk Management.
As the Director of a Payeer company, Liubov currently leads the Payeer marketing department while also serving as the Customer Service Manager. Despite her busy schedule, she remains committed to sharing her experience to help other professionals in the financial sector. She has recently conducted analytical research on the payment market (non-banking) and developed methods to combat online fraud (scams) in e-wallets/payment systems.
During her free time, Liubov enjoys travelling, learning new languages, and discovering different cultures. She has a passion for constantly learning new things and evolving as a person. In 2022, she moved to Italy.
Payeer is an international e-wallet company licensed in Estonia, Lithuania, and Vanuatu. Founded in 2012, it has over 20 million users worldwide, with the exception of some countries.
Sources:
Selected publications
lubov@contactu.me