Hi, I'm Lisa Loeffler.

Thank you for considering working and inventing together.

Digital Marketing Consultant Seattle

Research & Data Driven Modern Marketer

From cultivating digital and content marketing strategies targeted at building awareness to driving leads and client acquisition, Lisa Loeffler designs customer experiences and journeys that are human, relevant and resonant. They're always created with the customer in mind and supported with rich customer insights.


Lisa is the balance of optimist, strategist and practitioner—equally comfortable at 30,000 feet or deep in the trenches at the client's side. She’s intrinsically motivated, autodidactic and never satisfied with the status quo. She holds herself and others to high standards of quality and a persistent innovator that never feels like the painting is finished. She’s always invested in the success of others and fosters on-going learning environments that maintain a fresh approach to stay current on trends and changes.


She has experience across all fields of digital/integrated marketing: website, content, inbound, analytics, email marketing, campaign and automation strategy, working with executives, global marketing teams, developers, product marketers; as well as a wide breadth of knowledge in traditional marketing, public relations, event and project management.

Originally from Arizona, Lisa moved to the Seattle, WA area in 2018 after traveling for a year and a half throughout the United States.


In 2020, she co-founded Masks for Vashon, a women-led organization that developed a supply chain management model that purchased fabric, sewed and delivered 10,000 well-made masks—and counting—to residents, nonprofits, and healthcare workers in its small island community.

Professional Experience

DIGITAL + CONTENT MARKETING CONSULTANCY + FOUNDER

Genuine Media, Seattle, WA | Aug 2008 – to present

  • Develop and implement agile marketing programs for B2B/B2C organizations centered around business targets, personalization and engagement across earned, paid and owned channels.

  • Execute against marketing and selling strategies that support buyer’s journey from awareness to advocacy including website, blog, organic/paid search, email, social media, events, public relations, influencer marketing, video, SEO & ABM.

  • Create and optimize content that supports buyer touch points through strategic planning, roadmaps, playbooks and automation.

  • Leverage influencer marketing to help clients showcase and position their talent and experience through inbound and outbound marketing strategies, business development, public relations and contract negotiation.

  • Connect bureaus, conference and event planners with top rated marketing and business speakers and thought leaders.


CONTENT MARKETING DIRECTOR

Nimble CRM, Los Angeles, CA | May 2018 to May 2019

  • Develop GTM strategies for SaaS feature launches and campaigns including value propositions, branding, messaging, personas and revenue enablement.

  • Identified new opportunities for customer acquisition and revenue growth through digital and content marketing, co-marketing, online reviews.

  • Mentored and coached junior team members, as well as worked with executive team, software developers, product, sales, creative, channel partners to develop content and digital nurture sequences to drive MRR and LTV.

  • Grew organic traffic 60%, keyword acquisition 50%, blog traffic 67%, Domain Authority by 9 points and YouTube subscribers 400% in seven months.

CONTENT MARKETING CONSULTANT

USC Keck Medicine, Los Angeles, CA | March 2014 to Aug 2016

  • Orchestrated content marketing and social media programs across all Keck Medicine networks to humanize leadership and physician visibility to public/stakeholders and increase advocacy.

  • Developed blog and social media program to increase audience engagement by 134%.

  • Created and managed executive thought leadership program and online content.

DIGITAL AND CONTENT MARKETING STRATEGIST

Convince & Convert, Bloomington, IN | Dec 2011 to Dec 2015

  • Partnered with marketing teams of US/Global teams to generate content and social media audits/strategies to increase visibility and market share.

  • Managed agency client digital marketing programs, including counsel and training around online marketing, tools and trends.

  • Produced and managed 12 events with 2,000+ digital marketing influencers.

MARKETING & COMMUNICATIONS MANAGER

Northern Arizona University, Flagstaff, AZ | Oct 2006 to July 2009

  • Managed $1.5M ad campaign for 36 campuses across Arizona that contributed to student enrollment increase of 10-13% YOY.

  • Developed university’s first integrated social media program to 30K students that established brand voice, messaging, response guides and technology needs.

  • Established relationships with senior leaders to improve University relations.


MARKETING COMMUNICATIONS OFFICER

Arizona Community Foundation, Phoenix, AZ | Jan 2002 to Oct 2006

  • Managed marketing communication programs of $960 million organization and its 13-affiliate offices.

  • Managed collateral from conception to distribution including annual reports, feature writing, editing, graphic design, photography and vendor relations.

  • Developed and negotiated statewide advertising. Redesigned organization's website and content, including online newsroom. Regular media placement in local and statewide markets.


Resume Link

Education & Certifications


Bachelor of Science: English/History; Arizona State University

Member of Barrett, the Honors College at Arizona State University


Account Based Marketing (ABM): Advanced Certification Demand Base

HubSpot Content Marketing Certified

Technologies


Microsoft + Google Products, WordPress, HubSpot, SharpSpring, UX Writing, Google AnalyticsSearch Console,

Facebook, Twitter, Instagram, YouTube, TikTok, Reddit, Buffer, Hootsuite, Lately, Sprinklr, BuzzSumo,

RivalIQ, SEMRush, Ahrefs, Google AdWords, HTML/CSS, Jira, Trello, Basecamp

Volunteerism & Lifestyle


Masks for Vashon, Vashon Food Bank, Valley of the Sun Habitat for Humanity, Literacy Volunteers,

Leave a Legacy, Arizona Community Foundation, American Red Cross, St. Mary's Food Bank, Raise the River


Growing Dahlias, Cooking new Asian Dishes, Binging British Netflx & Hulu Series, Teaching Personal Finance,

Interior/Landscape Design, Walks on the Beach, Travel When Fashionable, Volunteering and Sunrises