Research & Data Driven Modern Marketer
From cultivating digital and content marketing strategies targeted at building awareness to driving leads and client acquisition, Lisa Loeffler designs customer experiences and journeys that are human, relevant and resonant. They're always created with the customer in mind and supported with rich customer insights.
Lisa is the balance of optimist, strategist and practitioner—equally comfortable at 30,000 feet or deep in the trenches at the client's side. She’s intrinsically motivated, autodidactic and never satisfied with the status quo. She holds herself and others to high standards of quality and a persistent innovator that never feels like the painting is finished. She’s always invested in the success of others and fosters on-going learning environments that maintain a fresh approach to stay current on trends and changes.
She has experience across all fields of digital/integrated marketing: website, content, inbound, analytics, email marketing, campaign and automation strategy, working with executives, global marketing teams, developers, product marketers; as well as a wide breadth of knowledge in traditional marketing, public relations, event and project management.
Originally from Arizona, Lisa moved to the Seattle, WA area in 2018 after traveling for a year and a half throughout the United States.
In 2020, she co-founded Masks for Vashon, a women-led organization that developed a supply chain management model that purchased fabric, sewed and delivered 10,000 well-made masks—and counting—to residents, nonprofits, and healthcare workers in its small island community.