Effective Date: September 4, 2026 | Last Updated: September 4, 2026
Lira is a dating and social application for adults. Running it means handling information about the people who use it, and this policy is our account of that handling: what reaches us, what we do with it, who else sees it, how long we keep it, and what you can decide for yourself.
Using Lira means you have been told all of this. If any of it is unacceptable to you, the right response is not to use the application.
One boundary at the outset: this policy covers Lira and nothing else. Other companies' websites, applications, and services run on their own privacy policies, and that remains true where they are reachable from inside Lira. Google Play and Google Play services are among them.
1. Information that reaches us
How much we hold about you is not fixed. It follows from the way you use Lira, the permissions you have granted on your device, and which features you have available.
From you directly
Your account and your profile. A username or name, a birth date or age, gender, a written description, interests, education, a city or general area, the preferences that shape your profile, photographs, and anything further you decide to add.
What you do on the app. Posts and their captions, photographs, comments, likes and reactions, whose profiles you have visited, greetings you have sent, and other content and actions you put through the application.
What you write to other people. Messages travelling through Lira, and the metadata that comes with them — who took part, the date, the time, delivery status. Where an AI-assisted chat feature is in use, the conversation in question passes through automated systems and through the AI providers we engage, so that a suggested reply can be put in front of you. Messages are private in the sense that they are not published, but the person on the other side can keep them or pass them on.
Reports, appeals, and support requests. Whatever you send us when you report someone, contest a decision, ask for help, or raise a trust, safety, or account matter. Where verification of identity or age is offered, the outcome and a limited amount of verification data may be handled too.
Purchases. When you acquire a virtual item, take out a paid plan, or complete some other transaction, we may learn what was bought, a transaction identifier, its status, date and amount, and the account details that go with it. Card numbers are not among them: Google Play Billing handles payment instruments, not us.
Without you doing anything
Your device and connection. An IP address, the model of your device, the operating system and app version running on it, language and time zone, mobile carrier, device or advertising identifiers, and whatever crash and diagnostic output the app produces.
Your advertising identifier. We and the providers working for us may read the Google Advertising ID for analytics, attribution, measurement, and the detection of fraud. It is not put to work for cross-context behavioral advertising. Your device settings let you reset it, delete it, or opt out of ads personalization altogether.
How you use Lira. Which profiles and screens you look at, which features you exercise, what you search for, what you tap, how long a session lasts, where you arrived from, and when all of this happened.
Roughly, and sometimes precisely, where you are. An approximate location can be inferred from an IP address. Precise geolocation is different: it is collected only if you grant the device permission, only to power location-based features, and only while Lira is open — never in the background. That permission can be withdrawn in device settings whenever you like.
Technologies of the same family. SDKs, pixels, local storage, and mechanisms of that sort may be deployed by us and by the providers working for us — to keep the application running, to secure it, to measure it, and to make it better.
From elsewhere
Google Play and the other distribution or authentication services we work with, the vendors we use for analytics and for security, users who deal with you or file a report about you, and sources open to anybody: each of these can be a route by which information about you reaches us, always within what the law allows.
2. What we do with it
*Running the service.* Opening and administering accounts, showing profiles and content, and making discovery, messaging, social interaction, purchases, paid plans, and the rest of the requested features work.
*Making it feel like yours.* Suggesting people and content, arranging feeds, holding on to preferences, and shaping features around your activity, interests, dating or social preferences, and settings.
*Looking at photographs.* Automated technologies, machine learning and AI-based tools among them, examine the photographs you post — to work out what an image shows, to sort and recommend content, to sharpen discovery, and to assist moderation and safety. What this analysis is not built to do is recognize faces or generate biometric identifiers that pick you out as an individual.
*Powering AI-assisted chat.* The optional AI features draft, complete, suggest, and translate. Providing them means processing the conversation concerned, your profile information, and the profile information of the person you are talking to, and sending that material to AI providers who act for us and who process it for no purpose other than delivering the feature to us. What comes back is a suggestion placed in front of you; it reaches nobody else unless you decide to send it.
*Keeping the place safe.* Finding spam, scams, fraud, harassment, unlawful behavior, fake accounts, and rule-breaking; working through reports; protecting users and the service itself.
*Moderating.* Automated systems, backed by human review where that is warranted, to spot potentially harmful or prohibited activity and to enforce the rules.
*Improving Lira.* Studying performance and usage, chasing down errors, testing features, researching, and building.
*Handling money.* Confirming purchases, delivering virtual items and plan benefits, heading off payment fraud, keeping transaction records, and supporting refunds and disputes.
*Writing to you.* Service messages, security alerts, policy updates, feature announcements, and other communications the law permits.
*Meeting legal obligations.* Satisfying regulatory duties, answering lawful requests, bringing or defending legal claims, and enforcing our terms and policies.
Some of what you volunteer — profile details, dating or social preferences — can reveal or imply characteristics that count as sensitive. We put that information to work in the discovery, matching, and recommendation features you asked for. We do not aim advertising with it, and we neither sell nor share it. Where consent is what the law requires, giving us the information and carrying on with Lira is the consent, and this policy explains how to withdraw it.
Nothing gathered through Lira is used or transferred for any purpose outside the user-facing features this policy describes.
3. Who else sees it
Other users, and in places the public. Your profile, photographs, posts, captions, likes, and anything else you make visible can be seen by other people using Lira. What is visible depends on your settings and on which features you use.
Companies working for us. Vendors that host and store data, that secure the service, that run analytics, that moderate content, that staff support, that carry communications, that verify users, that process payments, and that supply machine-learning and artificial-intelligence capability, along with others performing work on our behalf.
Authorities, and others, for legal and safety reasons. Where it is reasonably necessary in order to satisfy the law or legal process, to answer a lawful governmental demand, to safeguard the rights, safety, or property of our users, of the company, or of third parties, to look into fraud or abuse, and to enforce the terms and policies we publish.
A buyer, in a corporate transaction. A merger, a financing, an acquisition, a restructuring, an insolvency, a sale of assets, or a transaction of like character may involve information being disclosed or transferred, with appropriate safeguards.
Whoever you point us to. Where you ask for a disclosure, employ a feature that necessarily involves one, or otherwise give your consent.
Aggregated and deidentified information — information that cannot reasonably be traced back to you — may also be used and disclosed, so far as the law allows.
4. Advertising, analytics, and the questions of sale and sharing
Analytics providers acting for us help us understand how Lira is used and where it can be made to perform better. We do not sell personal information for money. We do not share personal information for cross-context behavioral advertising. Should that ever change, this policy will be updated and any choice the law requires will be offered before information is put to a materially different use.
5. How long it stays
Information stays with us for as long as it is reasonably needed — to run the service, to keep your account, to complete transactions, to protect users, to satisfy legal duties, to resolve disputes, to enforce agreements, and to support the legitimate running of the business. How long that is depends on the kind of information, the reason it was collected in the first place, what the law demands, and what safety and fraud prevention require.
Deleting content or an account does not always mean instant disappearance: some information persists for a limited period in backups, or where the law requires or permits it to be kept. Information stripped of its identifiers may be kept on for research, for analytics, and for making the product better.
6. What you can control
Your profile and content. The account and editing tools in the application let you review and update much of your profile and manage what you have posted.
Device permissions. Camera, photo library, notifications, and location are all governed by your device settings. Withhold a permission and the feature that depends on it will not work.
Notifications. Push notifications can be managed from device settings and from any notification controls inside Lira.
Advertising identifier. Reset it, delete it, or turn off ads personalization from device settings.
7. Deleting your account and your data
There are two routes, and either one works:
From inside the app — your account settings carry a deletion option; open it and follow what it asks.
From the web — open https://forms.gle/ViSaVvD52Q9njf5Q6 and file a request there, identifying the account by the email address or account identifier it uses. Neither an installation nor a login is needed for this route.
If what you want removed is narrower than the whole account, write to liraandfeedback@lirasoc.com and say so. Note that deleting the app from your phone leaves the account itself intact.
Deletion has limits, all of them narrow: legal, security, fraud-prevention, and operational reasons may require some material to be kept, backups may hold information for a limited period, and messages already delivered stay in the recipient's copy of the conversation.
8. Privacy rights of U.S. state residents
Where you live decides which rights you have, and the law of your state decides their limits. Those rights commonly include asking for access to personal information, obtaining a copy of it, correcting what is wrong, having information deleted, and opting out of certain processing. They may also include limiting some uses of sensitive personal information, withdrawing consent, appealing our answer to a privacy request, and being treated no differently for having exercised any of them.
A request can be raised from the privacy controls inside Lira, or by email to liraandfeedback@lirasoc.com. Before we act, we may need to establish who you are and that you are entitled to make the request. Authorized agents may act for you where state law provides for it, subject to proof of authorization and verification of identity.
9. Notice for California residents
The following describes the categories of personal information Lira may have collected over the twelve months preceding the date of this policy, why each was collected, and the categories of recipients that may have received it for a business purpose.
Category What it covers, and why we hold it Who may receive it
Identifiers Usernames, account IDs, IP addresses, device identifiers, held in order to run accounts, secure them, and deliver the service. Hosting, security, analytics, and support vendors, among other providers.
Customer records and profile data Birth date or age, profile details, education, city, and records of transactions, held to build profiles, tailor the experience, and complete purchases. Cloud, payment, verification, support and safety vendors.
Internet or network activity Interactions with the app, screens viewed, features exercised, logs, and diagnostics, used for analytics, security, and improvement. Analytics, hosting, diagnostics, and security providers.
Geolocation An approximate location, and a precise one where the permission exists, held for discovery, localization, fraud prevention and safety. Location, infrastructure, analytics and security vendors.
User content and communications Your photographs, posts and captions, likes, reports, and messages, held to run social features and to support moderation, assistance and safety. Storage, moderation, security and support vendors, and other users where you have directed it.
Commercial information What you have bought, whether virtual items or a paid plan, the status of a transaction, and purchase history, held for delivery, record-keeping and fraud prevention. Google Play Billing, plus fraud prevention and support vendors.
Inferences Preferences and recommendations drawn from activity, used for personalization, ranking, safety, and improvement. Analytics, infrastructure, and personalization providers.
Sensitive personal information Account credentials, the contents of messages, and precise geolocation where applicable, used for authentication, messaging, safety, and the features requested. Security, hosting, moderation, and location providers, as required to deliver the service.
In that period Lira sold no personal information for money, and shared none for cross-context behavioral advertising. The personal information of anybody under 16 is never knowingly sold or shared. Neither is sensitive personal information used or disclosed in any manner that would give a California resident a right to limit.
Residents of the state also have the right to know what is held, to reach it, to have errors put right, to have it erased, to be told what has been disclosed, and to be treated no worse for having asked. Opt-out preference signals sent by a browser or a device — Global Privacy Control among them — are honored where the law requires.
10. Security
Administrative, technical, and physical safeguards are in place to protect personal information, and data moving between the application and our servers is encrypted in transit. That said, no transmission or storage method is perfectly secure, and we cannot promise absolute security. Your part is to keep your credentials to yourself and to deal quickly with anything that looks wrong on your account.
11. Age
Only adults belong on Lira. Nobody under 18 may hold an account, and we do not knowingly collect personal information from anyone younger. An account found to belong to someone underage may be suspended or deleted, with appropriate steps taken to remove the information collected. Our Child Safety Standards and Anti-CSAE Policy, at https://sites.google.com/view/lira-csae, sets out how we approach child sexual abuse and exploitation.
12. Processing outside your country
Processing and storage may take place in the United States, and in whichever other countries our providers work from. The privacy laws of those places are not necessarily the laws of yours. Where a transfer across borders calls for safeguards, safeguards are put in place.
13. Changes to this policy
This policy will be revised from time to time. The revised text is posted here and the "Last Updated" line changed to match. Material changes may carry additional notice, in the app or by whatever means the law requires. Continuing to use Lira after a revision takes effect means the revised policy governs your use.
14. Contact
Email: liraandfeedback@lirasoc.com
Questions about this policy, or about how we handle personal information, belong at that address.