DIDI Mobile App - Rating System
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DIDI is Chinese “Uber” with over 550 million users and tens of millions of drivers. The Driver End is a mobile App that connects the drivers and passengers. The driver can use the App to accept orders, manage personal information, seek car services and help from DIDI company, etc. When the hailing service is completed, the passengers will give a star rating to the driver’s service, with a full score of 5.0.
I have designed incentives for drivers with different ratings and to motivate low-rating drivers to enhance their star ratings and sprint to higher levels taking sustainability of working, relationship of users and corporates and social responsibility of corporates into consideration.
2020.05
DISCUSSIONS
The relationship between people and companies should be full of perceptual elements. By satisfying and understanding the emotional needs of users, it can further enhance corporate image, shape corporate culture, and realize corporate value. Public opinion has strong responsibility requirements for Didi. In view of this, how to show humanistic care in software details is particularly important in the design with sustainable development as the goal.
It is very difficult to think about problems from the perspective of drivers, so when actually implementing the design plan, designers should focus on how to truly collect their needs.The results of quantitative data analysis can help classify users and their needs, but the real intentions of users still need to be understood and analyzed by qualitative methods.
In the design process, I saw the difficulty of Didi as a taxi-hailing platform. Social needs are conducive to increasing user stickiness but also have negative effects. Should the designers try to use social software to meet the emotional needs of users by adding social networking. Further discussion and verification is still needed.
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