"A good profile on LinkedIn is the best way to say, 'Look at me!' without saying 'Look at me."
The digital world is turning into an impersonal one. If you want opportunities to come your way, you must create a personal online appearance. This is especially important these days because businesses are using LinkedIn sales automation to find ideal prospects.
If you have ever used LinkedIn, you must have received a notification saying a person X or company Y has viewed your profile. Companies often use LinkedIn sales automation to find the right people for them. If you have a top-notch profile, there are great chances that you appear in the searches and get an interview call within hours.
On LinkedIn, your profile picture is your calling card.
This is how you introduce yourself to people. You need a good and professional picture to use on LinkedIn. With LinkedIn sales automation, businesses find prospects and choose those who have a professional profile picture. When choosing a picture, choose one that looks how you would see yourself when walking into an interview.
The headline appears right below your name and this is the first thing that visitors see after your profile picture. LinkedIn allows you 120 characters so why not write something appealing and creative? Think of it as a small advertisement board so instead of just listing your job title or skill, mention something special about you. People use the latest LinkedIn sales automation to extract prospects’ data and you need to make sure that profile is worth considering.
A LinkedIn story is your opportunity to describe your story. It can be a long headline: you have 2000 characters so along with your job description, you can dive a little deeper. Don't only focus on past experiences but also talk about your present and future as well as what can bring to prospective employers.
Most of the tools used for LinkedIn sales automation, use keywords to find people. So, make sure you use the right keywords in profile — use words that you think are strongly connected to your field.
Instead of cut/paste, you can add some creative points in your LinkedIn profile. Don't follow the same two-page rule here, but keep in mind that there are readers out there with a short time span. Add some bullet points because that gives readers more clarity about your skills.
Also, write about your past experiences in a way that not only shows what you did in the past but how you did and why it was different. That’s helpful when the LinkedIn sales automation tool will extract your profile right away. The key is to tell people what impact you've made, the initiatives you've led, changes you've enacted, and results that you've provided.
Just like Twitter and Facebook, you can also add a cover photo or a background photo on your LinkedIn account. There is no rocket science in it. It is quite simple. You simply need to add a cover photo that will help you make a top-notch LinkedIn profile. Pick a theme that speaks to your thoughts, passion, or personality. If you have a good profile, the best LinkedIn sales automation tool will show you in top results.
You can also link other media such as info-graphics, YouTube, Twitter, on the LinkedIn account. Go create while sharing the media and make your profile jump off the screen and get you more attention.
When others endorse your skills on LinkedIn accounts, it adds more credibility to your profile. Do you know how to get endorsed on LinkedIn? For starters, dive into the list of your connections, and find people who you think are genuinely creative and deserve an endorsement from you for their skills. Endorsements add more credibility to your profile and you will be easily found by the LinkedIn sales automation tools.
Businesses, nowadays, are using LinkedIn sales automation to search ideal prospects for them. These tools find people that have a good profile and have used relevant keywords in their skills area. Create an attractive profile to get an advantage of LinkedIn.