Lijia Ma

Hello! This is Lijia Ma, an assistant professor of Information Systems at the Belk College of Business, UNC Charlotte. I got my Ph.D. in information systems from the University of Washington, where I was fortunate to be advised by Professor Yong Tan. Before joining UW, I received my bachelor's degrees in software engineering and economics from Tsinghua University, China.

My research primarily focuses on the interactions between humans and AI, with a particular emphasis on Generative AI, aiming to uncover user dynamics and enhance business value. Methodologically, I leverage structural models, analytical models, and field experiments to analyze data, infer causality, and provide actionable policy implications.

Email: lma14@charlotte.edu

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