Cha Li (李茶)
McCombs School of Business
University of Texas at Austin
2110 Speedway, CBA 4.234,
Austin, TX, 78705
Welcome! I am an Assistant Professor of Management at the McCombs School of Business of the University of Texas at Austin. My research interests include behavioral strategy, innovation, and organization design. My work examines how innovation is influenced by technological complexity and the behavioral constraints of individuals, and what organizational design levers can be used to facilitate innovation. The contexts I study include software development on GitHub and A/B testing in the technology sector. Besides using econometric analysis of large datasets, I also develop computational models to study innovation and complex decision-making.