After researching your Certified Digital Advertising Providers and feature options, it is time to complete enrollment. Still have questions about providers or features? Contact the Lexus Digital Help Desk at info@lexusdealerdigital.com or 877-230-1565.

Perhaps the most impressive feature of the digital key is that it allows you to share access to your vehicle through your mobile phone. For example, let's say you are on vacation and for whatever reason you need to move your Lexus that is back home. The key fob may be in your bag that is with you at the beach, but if somebody else is granted access through their phone, they will be able to get into your vehicle for you and move it.


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I do think that Lexus could have done a better job with the placement of the screens. If you look at what Audi is doing with integration of digital wing mirrors, they are much more integrated into the cabin than the ones on the ES.

There is probably another advantage for digital mirrors that I don't think anyone has mentioned yet. I assume (I do not know for certain) that they may be better in the rain than conventional mirrors and depending on the quality/technology in the sensor/lens placement, and are perhaps better in the dark? There is scope for adding some image processing in the chain so I can see they images could be better than a simple mirrors in some conditions. And I also guess the field of view can be big enough to eliminate a blind spot.

It felt unnatural and i constantly looked outside where of course there is no mirror. The small screens are just terrible and the execution is doubtful to say the least. Cheap hard plastics and not moveable. It does not work, nobody asked for it and does not solve a problem as there is no problem with normal mirrors. I always liked the big jap style mirrors on my IS250 so please lexus stop that non sense. Its a marketing gimmick nothing else. Better to improve material choice and up the quality in the cabin for the ES300H?

Indeed there are, but surely none that you need to look or glance at as frequently as you do the wing-mirrors or, in this case, the digital equivalents. Therefore, to have the latter at the same height as traditional ones is appropriate.

You arguably don't need BSM with the digital mirrors as you don't have a blind spot, but the system is independent and you need it for RCTA. Plus a warning light is quicker/easier to see compared to fully scanning the mirror/screen.

But is it possible that an analogue gauge can be too slow? Given that a lot of open-wheel racers can achieve massive acceleration with analogue gauges (although perhaps not in 6/10th of a second, but certainly sub-1.5 seconds), I don't see why the LFA would "require" a digital meter (although it is un-deniably cool).

It is all digital anyway, but it could have equally well been displayed with an old fashioned mechanical needle. An LCD is cheaper and have fewer moving parts and is apparently sexier, so that is what they did.

Could this be done with a mechanical needle looking just like similar displays have done for maybe a 100 years? Yes of course. The needle would probably be driven by a medium fast servo system and its own little micro controller. Even though it was a mechanical "analog" needle, it would still be digital in that it showed an approximation of the digital value from the CAN bus.

So at least since 1996 cars have fully digital on-board computers that track engine performance in great detail. This data is fed via CAN bus to the dashboard and displayed in various ways to the driver (from revolution counter to "check engine" light).

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The Lexus ES hybrid luxury saloon is packed with innovative technology, including Digital Side-View Monitors (optionally available on the ES 300h Takumi grade). Digital Side-view Monitors replace traditional door mirrors with compact, high-resolution digital cameras. The cameras display real-time images to monitors inside the car.

The Toyota and Lexus Dealer Digital Solutions (DDS) program has been specifically designed to support Canadian dealers in implementing their digital strategies. Dealers have access to expert digital suppliers, including 360.Agency, that have been rigorously vetted and accredited by the OEM and Program.

Take advantage of our extensive digital advertising services and convert as many opportunities as possible. With a personalized media plan created for you and with you by our experts, you will be supported on a daily basis according to your needs and objectives. Launch targeted marketing campaigns with strategies adapted to your goals and desired results!

Recognized for his imaginative 3D animations, Ondrej Zunka began experimenting with design and digital art out of disillusion with the Master of Economy and System Engineering degree he graduated with. After working with various esteemed design studios around the world, he's now running his own design practice, znc.studio, based in London as a Director and a 3D artist. Zunka creates speculative realities within his digital artworks which investigate notions of a surrealism, and his complex 3-D animations explore this play with reality in a futuristic spirit. He has applied his vision in creating work for brands including Nike, Jordan, PUMA, Apple, Burberry, MTV, Wacom and Prada.

Cameron-James Wilson has become an industry leader in the 3D Fashion space, and is founder and CEO of the Diigitals, an agency that utilises the rising accessibility of new technologies and is taking the first steps into a new frontier of digital exploration. Acting as both a showroom to illustrate possibilities and a gallery where a portfolio of diverse digital identities can be appreciated, The Diigitals erases the boundaries between reality and digital, and represents a diverse roster of digital creations, each the result of collaboration between creator Wilson and real-life talent. Leading the charge into this new synthetic landscape is Shudu, the enigmatic and undeniably beautiful muse who's inspiring a new generation of artists. She had the whole world captivated, and now she's here to lead you to a place where fashion visuals have no limitation.

With Alexa, on the other hand, Toyota said its customers would be able to ask the digital assistant to perform more complex tasks like providing driving directions, reading news, and controlling Internet-connected home gadgets while they drive.

Note: as an issue related to the back cover advertisement on the print version of the magazine arose during the publication process, this advertisement has been changed to a different one in the digital edition.

Through our SmartPath online tool, we have seen digital sales directly attributed to an online lead increase 80% since the pandemic began. And as Jack mentioned, we will be adding more dealers this year.

We are looking forward to another great year. We will continue our electrification leadership as mentioned, welcoming 2 new electrified vehicles to the lineup Tundra and bZ4X. A total of 18 Toyota products coming to market in 2022. Both new, refreshed and special editions. And as I mentioned, SmartPath digital solutions continues to gain scale. 006ab0faaa

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