Marketers of Baruch

Art Direction

The winning themes for Fall 2023 and Spring 2024 are showcased below. The ask involved creating a mood board, researching fonts, selecting primary colors, and drafting a profile picture mockup for the executive board.

Instagram Feed

As Social Media Manager and Graphic Designer for the club, I created daily assets (in-feed posts, stories, and reels) aligned with the social posting calendar I developed. These graphics included content for social and professional events, fundraisers, campaigns, profile pictures, and spotlights.

Mascot Marketing Campaign: "Moby"

For a fundraising event, I designed a mascot in Illustrator that personified the club's brand image while adhering to its primary black-and-white color scheme. The mascot was printed on merch, generating profits that were donated to a charity.

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