AD X RITIKA MIRCHANDANI

The Campaign: We explore the exquisite interiors of the Ritika Mirchandani atelier, through a piece-to-camera video shot through the AD lens. Ritika beautifully narrates the story behind the process of designing her store, her manifestations coming to life, standout pieces, and more.

Scope of Work:  Creative strategy, scriptwriting, creative direction & end-to-end execution.