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Taking Advantage of Social Signals and Generate Leads for Your Business With SEO


For a short time after the Google Penguin update in 2012, the world of doing business online was in a constant state of commotion. People were running around like crazy trying to figure out what it meant for them. Part and parcel with this latest update concerns the extreme importance of social signals. This is primarily about SEO and it is absolutely applicable to the traffic you get on your site. You can't expect your business to survive, let alone do well, if you try to ignore this important development. Sure it's a trend right now but it doesn't seem to be lessening to any degree. When you are looking for practical applications for social signals (SEO or more general things), these are some of the things that you can do.

Ray Digital Marketing - 07572 452 573 - Leeds SEO Agency

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SEO Leeds - Ray Digital Marketing

With everything that has happened as a result of Google's penguin update, you have to know that nothing has remained the same. Many things have changed, but social signals has been impacted. When you think about it, all the tools and resources are the same when you set Google aside. Also take into consideration that people and site traffic have an immense amount of control. Even though you might be sick of them. Twitter and Facebook are still considered to be very important. Even though it does not get as much attention as Twitter and Facebook, Yelp is also a very popular site. The people who frequent these sites like to discuss what they think about certain topics with others. This is not something that begin overnight, but it sure satisfies Google. Do you have a business account with each of the social sites and if so, how often are you posting there?

In order to keep your audience happy it is important that you post regularly. One thing about Facebook is that if you ignore your audience they'll assume you are no longer around or interested. Not only will they quit going to your page, they will forget about you. You want to avoid that, so that means you need to be consistent in your communications with them. It doesn't need to eat up your whole day, just take ten or fifteen minutes to write up a quick update and post it.

SEO Leeds - Ray Digital Marketing

There are multiple methods that can be utilized to ad SEO to your webpage. First, you can provide a link from your homepage to your Facebook page. This is just for starters. Then there is the option to add on plugins such as Fan Box. You should do something to engage social media. You're probably doing that with the widgets for liking and sharing on Facebook or Google+. Utilize your social media accounts to brand your website. This could be in the form of exposing your domain or other important things. If it has social qualities, then you should play around with it and find a way to use it to your benefit. Not all that is optimized will be the same as what you use for SEO.

You don't have a good reason to worry about Google, social signals or SEO. If your website has top notch material that keeps your visitors happy, you will still be okay. Now, you just need to harness the social signals people are willing to create and you'll be fine.

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SEO Leeds - 07572 452 573 - Ray Digital Marketing

Taking a brief look at content in this scenario, you have more at your disposal than you may have thought. So, with that in mind, consider your content and how long it is and what you can do. You should know by now that the most important thing here has to do with quality of content. What is so cool about this is your content will come up for phrases you were not expecting. So the best thing to do is just write naturally, but you can and should still include important keyword terms. One thing you should stop doing is very heavy on page SEO and replace with what is natural.

SEO Leeds - 07572 452 573 - Ray Digital Marketing
SEO Leeds - 07572 452 573 - Ray Digital Marketing