Ph.D. in Business Administration (MIS), Korea University Business School
B.S. in Biological Sciences, KAIST
Professor, Department of Industrial Security, Chung-Ang University
Associate Professor / Professor, Division of Global Business & Technology, Hankuk University of Foreign Studies
Assistant Professor, KIMEP University, Almaty, Kazakhstan
Staff, Cine21 & YES24
Recent Publications
Li, C., & Lee, J. (2025). Understanding How Danmaku Platform Amplifies Emotional Responses of Users that Leads to Platform Engagement: Based on Social Presence Theory Combined with SOR Model. International Journal of Electronic Commerce Studies, 16(4), 27-57.
Lee, J. (2025). When bots’ empathic expressions backfire: Exploring the negative moderation between chatbot empathic expressions and monetary compensation for angry customers. Electronic Markets, 35(1), 65.
민진영, 이경영, & 이정. (2025). 디지털 전환 시대의 프라이버시: 법적, 기술적, 관리적 장치를 통한 데이터 보호와 안전한 활용. 지식경영연구, 26(2), 1-21.
Li, C., Min, J., & Lee, J. (2025). An Exploratory Study on the Influence of Humor Timing in Shaping Chatbots' Perceived Social Status. 인터넷전자상거래연구, 25(2), 109-128.
Lee, J., Lee, J., & Min, J. (2025). The pursuit of online misinformation literacy: Understanding age-varying competence for misinformation recognition. Telematics and Informatics, 97, 102228.
김태경, 심선영, 안현철, & 이정. (2025). 2025 대한민국 디지털 비즈니스 트렌드 인식조사: 학계와 산업계의 다양한 목소리를 들어보다. Information Systems Review, 27(1), 355-377.
Han, J., Lee, J., & Ham, J. (2025). Learner perception changes of ChatGPT over ten days: Focusing on psychological anthropomorphism, privacy concerns and trust. Jahr: Europski časopis za bioetiku, 16(1), 183-205.
함주연, 한진영, & 이정. (2024). LDA 토픽모델링을 활용한 인공지능 리터러시에 대한 주요 이슈 분석. 인터넷전자상거래연구, 24(6), 71-86.
함주연, 이정, & 한진영. (2024). 인공지능 윤리에 대한 탐색적 연구: 토픽 모델링을 활용한 뉴스 기사 분석. 기업과혁신연구, 199-213.
신하진, 안현철, 김태경, & 이정. (2024). 2024 대한민국 디지털 비즈니스 트렌드 인식조사: 학계와 산업계의 다양한 목소리를 들어보다. Information Systems Review, 26(1), 315-335.
이정, 한진영, & 함주연. (2023). 온라인 커뮤니티에서 보여지는 노령화 사회의 단면: 대화 방식과 사용 언어의 변화에 대한 탐색적 연구. 지능정보연구, 29(4), 51-68.
한진영, 함주연, & 이정. (2023). 헤도닉가격모형을 활용한 가상부동산의 가격 결정 요소 연구-디센트럴랜드 사례를 중심으로. 한국콘텐츠학회 논문지, 23(5), 183-192.
양희동, 안현철, 이정, & 강현정. (2023). 2023 대한민국 디지털 비즈니스 트렌드 인식조사: 학계와 산업계의 다양한 목소리를 들어보다. Information Systems Review, 25(1), 189-212.
Lee, J., & Min, J. (2023). How Discussions Develop Online: The Relationship between Comments and Replies in News Portal Sites. International Journal of Electronic Commerce Studies, 14(2), 83-99.
이정. (2022). 댓글 소통 환경에서 존재하는 인지부조화가 직접 소통 욕구에 미치는 영향. 지능정보연구, 28(4), 61-79.
이정. (2022). 대선 관련 인터넷 뉴스의 댓글과 대댓글 간 비교를 통해 살펴본 온라인 토론의 진행 가능성. 지능정보연구, 28(2), 33-55.
진굉위, & 이정. (2021). 전자상거래 라이브채팅의 유형이 소비자가 지각하는 판매자에 대한 사회적 실재감과 신뢰에 미치는 영향. 지식경영연구= Knowledge Management Research, 22(1), 287-308.
이정. (2020). No “Like” is Fine: Resolving Self-Contradiction in Social Media Attitudes by Flipping Cognition-Emotion Dynamics. 경영정보학연구, 22(4), 93-113.
Lee, J. (2020). Understanding Social Capital Sensitivity and Social Media Attitudes: Posting versus Replying Actions as Moderators. 연세경영연구, 57(2), 111-140.
김규원, & 이정. (2019). 개방형 혁신 (Open Innovation) 프로젝트에서 소비자 지식의 디지털 트랜스포메이션 과정: 지식의 깊이와 참여 동기 변화의 관계를 중심으로. Information Systems Review, 21(4), 197-220.
Shim, S., Lee, J., & Kim, S. (2019). Perspective-varying effects of peripheral knowledge in IT outsourcing: when vendor and client are collated. Journal of Knowledge Management, 23(3), 568-595.
Lee, J., & Pee, L. G. (2018). EXPLORING A MENTAL SCALING EFFECT ON ONLINE CONSUMER RATINGS: IDENTIFICATION OF SHOPPING BEHAVIORS AND INFORMATION PROCESSING RULES. International Journal of Electronic Commerce Studies, 9(1), 1-26.
이정, & 이순희. (2017). 소셜 미디어 상'좋아요'를 누르는 행위를 인식함에 있어 남녀 차이에 대한 탐색적 연구: 공감 혹은 지지, 그리고 관계 강화 혹은 정보 공유. Information systems review, 19(1), 101-121.
Lee, J. (2017). Social capital expectation and usage of social media: the moderating role of social capital susceptibility. Behaviour & Information Technology, 36(10), 1067-1080.
Lee, J., Pee, L. G., & Min, J. (2016). New Perspectives on the Development, Adoption, and Application of Information Systems. Asia pacific journal of information systems, 26(3), 385-392.
Lee, J., & Lee, H. J. (2016). Your expectation matters when you read online consumer reviews: the review extremity and the escalated confirmation effect. Asia pacific journal of information systems, 26(3), 449-476.
Lee, J., & Ryu, H. S. (2016). Inward versus Outward Gratifications in the Continuing Use of Social Media: The Moderating Effects of Social Orientation and. International Information Institute (Tokyo). Information, 19(7A), 2501.
Pee, L. G., & Lee, J. (2016). Trust in user-generated information on social media during crises: an elaboration likelihood perspective. Asia pacific journal of information systems, 26(1), 1-21.
Seo, D., & Lee, J. (2016). Web_2. 0 and five years since: How the combination of technological and organizational initiatives influences an organization’s long-term Web_2. 0 performance. Telematics and informatics, 33(1), 232-246.
Pee, L. G., & Lee, J. (2015). Intrinsically motivating employees’ online knowledge sharing: Understanding the effects of job design. International Journal of Information Management, 35(6), 679-690.
Lee, J., & Pee, L. G. (2015). The relationship between online trust and distrust in business: Testing mutual causality from a cognitive-affective personality system theory. Asia pacific journal of information systems, 25(3), 500-518.
Lee, J., & Lee, J. N. (2015). How purchase intention consummates purchase behaviour: the stochastic nature of product valuation in electronic commerce. Behaviour & Information Technology, 34(1), 57-68.
Lee, J., Lee, J. N., & Tan, B. C. (2015). Antecedents of cognitive trust and affective distrust and their mediating roles in building customer loyalty. Information Systems Frontiers, 17(1), 159-175.
Seo, D., & Lee, J. (2014). Information Credibility between Social Media Site and Review Site: Which One Do I Trust More?: Which One Do I Trust More?. Journal of Information Technology Applications & Management, 21(3), 35-52.
Lee, J. (2014). Dual effect of price in e-commerce environment: Focusing on trust and distrust building processes. Asia pacific journal of information systems, 24(3), 393-415.
함주연, 이재남, & 이정. (2013). 온라인 커뮤니티의 지속적 사용에 대한 이해: 기술적 관점과 사회적 관점의 비교. 한국 IT 서비스학회지= Journal of Information Technology Services, 12(4), 399-422.
Lee, J., Lee, J. N., & Tan, B. C. (2013). The contrasting attitudes of reviewer and seller in electronic word-of-mouth: a communicative action theory perspective. Asia Pacific Journal of Information Systems, 23(3), 105-129.
Lee, J. (2013). What makes people read an online review? The relative effects of posting time and helpfulness on review readership. Cyberpsychology, Behavior, and Social Networking, 16(7), 529-535.
이정. (2011). 정보이론의 엔트로피 관점에서의 바라본 온라인 소비자 리뷰의 소비자 의사결정에 있어 불확실성 감소 효과. 한국전자거래학회지= The Journal of Society for e-Business Studies, 16(4), 241-256.
Lee, J., Lee, J. N., & Shin, H. (2011). The long tail or the short tail: The category-specific impact of eWOM on sales distribution. Decision Support Systems, 51(3), 466-479.
Lee, J., & Lee, J. N. (2009). Understanding the product information inference process in electronic word-of-mouth: An objectivity–subjectivity dichotomy perspective. Information & management, 46(5), 302-311.
이정, & 이재남. (2009). The Role of Online Product Information in the Relationship between Quality, Preference and Customer's Purchase Intention. 한국 IT 서비스학회지, 8(2), 205-228.
Kauffman, R. J., Lee, D., Lee, J., & Yoo, B. (2009). A hybrid firm's pricing strategy in electronic commerce under channel migration. International Journal of Electronic Commerce, 14(1), 11-54.
김범수, 이정, & 김경규. (2006). 인지된 신뢰, 위험, 유용성 및 편의성이 전자정부 민원서비스 사용의도에 미치는 영향. 정보화정책, 13(4), 186-202.
기고
동아일보
2021.10.12 — https://www.donga.com/news/Economy/article/all/20211012/109675409/1
2020.08.11 — https://www.donga.com/news/It/article/all/20200811/102409068/1
2020.04.21 — https://www.donga.com/news/Economy/article/all/20200421/100753433/1
동아비즈니스리뷰(DBR)
기고 목록 — https://dbr.donga.com/author/article/writer_no/3457