LEGO

English

The invention of LEGO

The history of LEGO dates back to 1932 and its invention can be linked to a carpenter, Ole Kirk Kristiansen. At first he only produced wooden toys and after two years he took the name LEGO. The name comes from the phrase "leg godt", which means: play well. Later (1947) for financial reasons, they switched to plastic building blocks, which many did not like at first. With this change to plastic, they also changed from simple toys to building toys - the building blocks had cams on top (not all of them), while they had holes on the bottom, so two building blocks could be snapped together. But unfortunately it didn't work out very well at first, because they thought that plastic toys would never be able to replace wooden toys. But not long after, the business took off.

Ole Kirk Kristiansen

Collaborations

The most important LEGO collaborations of recent years:

LEGO Star Wars: LEGO Star Wars sets have been appearing since 1999 and depict the vehicles and scenes seen in Star Wars. Video games and short films have also been made about LEGO Star Wars.
LEGO Harry Potter: LEGO Harry Potter sets have been released since 2001.
LEGO Lord of the Rings: This is also a series of LEGO sets and video games, which were released in 2012 and a year later the first video game was released.
LEGO Marvel and DC Comics: LEGO sets also include sets based on comics and movies.
Nintendo: Nintendo and LEGO have been working together since 2020, which is why LEGO has also released Super Mario sets.
LEGO Fortnite: LEGO and Epic Games have announced a LEGO Fortnite game mode within Fortnite in 2023. While Fortnite is PEGI 12, LEGO Fortnite has became PEGI 7, so the game can provide a special experience for young and old.
In addition to these, LEGO also collaborates with Adidas, IKEA and Levi's.