learn about marketing strategy

Take care when choosing a keyword to rank for and make use of this keyword in the title tag. In fact, the keyword should be at the beginning of the tag for the best results. Google uses the title to determine the content and places great weight on a title that is rich in keywords. Simply do a Google search for the desired keyword and it's easy to see this is the case. Keep this in mind when creating a title for every page on the site.

Tips and Tricks for Ranking Any Website in Google

Do you want to know How To Rank Your Website In Google? Is this an area where you struggle and you find competitors are regularly moving ahead of your site? If so, there are some simple tips and tricks that can help you improve the site's search engine ranking. Following are three tips any business owner can begin using today to see a good return on investment in a short period of time.

Title Tags

Take care when choosing a keyword to rank for and make use of this keyword in the title tag. In fact, the keyword should be at the beginning of the tag for the best results. Google uses the title to determine the content and places great weight on a title that is rich in keywords. Simply do a Google search for the desired keyword and it's easy to see this is the case. Keep this in mind when creating a title for every page on the site.

Outbound Links

Google loves to see outbound links on a website. However, this does not mean a business owner should add links simply to have them. It's best to choose links that are of high-quality and related to the material found on the page. These links help to draw attention to the site when they are used appropriately. Used incorrectly, however, this type of link can do harm. For this reason, never link to a site that is full of spam or only contains copied material.

Content Length

Short is best, right? Internet users have a short attention span, leading many website owners to feel as if a short blog post is better than a long one. However, the search engines actually rank long content higher than short. Why is this the case? Post authenticity increases with word count in the eyes of Google. Furthermore, the longer a post is, the more informative it will be for the reader. Try to make posts between 1,000 and 2,000 words to see the site moving up on the search engine results page.

Every business owner needs to take time to learn about marketing strategy and how to improve a site's search engine ranking. While many owners turn this task over to a third party, a basic understanding of marketing is needed to ensure the outside provider is doing his or her job correctly. This does not mean the business owner has to become an expert in search engine optimization, marketing, and more. Basic knowledge can be of great help at this time, so this is one area no business owner or operator should neglect.