Leadpages Review: worth it or not?

Welcome to my UPDATED Leadpages review for 2023. The majority of reviews around the web are outdated (2019 or earlier), sugar-coated, or misleading.

This is not one of them….

I’m going to be brutally honest, analytical, and, I hope, helpful to you in making this decision. By the end, you’ll know everything necessary to make an informed decision. 

Personally, I think you’ll understand why Leadpages is the best landing page editor for business, even if it’s a bit pricey.

Let’s get started…

What I Cover in My 2023 Leadpages Review

I’ve built my fair share of landing pages, and in my Leadpages review, I’ll cover all the important details:

What is Leadpages?

Features – Templates, SMS, links, pop-ups, landing pages, and more

How to use Leadpages – A quick, very basic tutorial so you get a feel for the UX

Usability – My overall thoughts on usability and UX

Pricing – Leadpages’ somewhat “controversial” pricing

Customer support – A major bonus in my opinion

Important Note: No other landing page builder comes close to rivaling Leadpages usability, templates, and advanced features. You can design awesome landing pages with literally 0 experience. But it’s not for everyone, and there are some very important things you should know before starting your free trial.

What is Leadpages?

Leadpages is a suite of tools that facilitates business growth by helping your company capture more leads and convert those leads into paying customers. 

They’re mostly known for their landing page builder and highly effective (yet slightly annoying) pop-ups.

Since you’ve probably heard of how the internet works, I won’t waste time explaining why you need landing pages.

You should just know that Leadpages’ Leadpage Editor is a simple, drag-and-drop tool that lets you create effective landing pages that convert with no design or development experience.

I discovered Leadpages when I was still a digital marketing newbie. All I had to do was choose a template and edit a few details—that was it. They did the rest.

Wow, that sounds great! Leadpages must be the best landing page tool out there, right?

Well, yes. Kind of. In my opinion, it is, but it might not be for everyone. There are a lot of landing page builders out there, and some are less than Leadpages.

You should know what the tool is capable of first.

What does Leadpages do? A quick look at the feature list

I’m definitely going to go more in-depth with these features later on. But because Leadpages includes a few separate, but connected features, I thought it would be helpful to do a quick dive into the features before I actually go hands-on and show you around the Leadpages interface.

Obviously, the core of Leadpages is its landing page creator. This creator offers:

Drag and drop editing – In 2016, Leadpages completely redesigned its editor to offer drag and drop and the new experience is intuitive and glitch-free.

130+ free templates + a huge marketplace of paid templates–These help you quickly spin up new landing pages because all you need to do is edit the text and hit Publish.

Tons of marketing integrations – Easily connect to your favorite email marketing service, webinar software, CRM, payment gateway, and more.

Hosted landing pages – Leadpages hosts all of your landing pages for you, though you can still use your own domain name.

Tons of website integrations – Leadpages also makes it easy to hook up to your website. For example, there’s a dedicated Leadpages WordPress plugin, as well as tons of other website integrations for Squarespace, Joomla, and more.

Easy A/B testing – You can quickly spin up a new split test to see which versions of your landing pages perform the best.

Detailed analytics – Not only does Leadpages provide in-dashboard analytics, but it also makes it easy to get up and running with Facebook Pixel, Google Analytics, and more.

So that’s the landing page builder part of Leadpages…but it also includes a few other “lead” branded features. These are:

Leadboxes – Custom-designed pop-up forms that you can display automatically or based on a user’s actions. You can even link a button that you create in the landing page creator to a Leadbox to easily create a conversion-boosting two-step opt-in.

Leadlinks – These allow you to sign up existing subscribers to an offer in one click. For example, you can sign them up for a webinar or a sublist just by sending them a link.

Leaddigits – This one is a bit more niche – but it enables your leads to opt into your email list or webinar via their mobile phones and automated text messages.

While the landing page creator is still the core value, these smaller additions can help you do some neat things and also integrate well into the landing page builder.

How to create a landing page with Leadpages

Now that you know what to expect on a theoretical level, let’s make this Leadpages review a little bit more…hands-on.

That is, I’ll actually take you through the interface, give you my thoughts, and tell you how you can apply Leadpages’ features to your own business needs.

To spin up a new landing page, all you need to do is click a button in the Leadpages interface:

Then, Leadpages will ask you to choose from the 130+ free templates.

They also give you an option to switch to the old Standard editor (as opposed to the new Drag & Drop editor). While it’s nice to have the flexibility, the older experience is inferior to the redesigned editor, so I recommend that you always stick with the default Drag & Drop templates.

Of course, you can always start from a 100% blank canvas, as well. But because I think one of the major values of Leadpages is the template library, I’m going to demo modifying one of the free templates for this review:

Fun fact – this template is pretty similar to the template used on Blogging Wizard’s newsletter sign up page. A page which is, uncoincidentally, built with Leadpages!

Once, you choose a template, Leadpages asks you to give the page an internal name and then throws you right into the drag and drop editor.

A deeper look at the Leadpages drag-and-drop builder

If you’ve ever used a WordPress page builder, you should feel right at home in the Leadpages editor.

On the right side of the screen, you’ll see a live preview of what your page will look like. And on the left sidebar, you can access:

Widgets – These are the building blocks of your page. For example, if you want to insert a new opt-in form or a button, you’d use a widget.

Page Layout – This tab lets you build the foundational grid layout for your page using rows and columns

Page Styles – This tab lets you choose fonts, background images, and more.

Page Tracking – Lets you set up basic SEO settings (like meta title) as well as tracking and analytics code (like Facebook Pixel and Google Analytics)

Page Tracking Basic SEO Settings

For each widget that you use, you can also access settings unique to that widget.

So how easy is the Leadpages editor to use?

While it’s not 100% free-form like the Instapage builder, it’s pretty flexible. For example, to move an element, you just drag it to a new spot:

Move An Element

And you can similarly use drag and drop to resize column widths:

Drag And Drop Column

All in all, everything is pretty intuitive and, most importantly, code free. That is, you should be able to build good-looking and effective landing pages even if you’ve never looked at a line of code in your entire life.

How much does Leadpages cost?

Leadpages starts at $27 per month, billed annually. But…

The cheapest plan does not include:

• A/B testing

• Leadboxes

• The payment widget

• Leaddigits or Leadlinks

If you want those features, or some other more advanced features, you’ll be looking at one of the pricier plans which start $59/month (billed annually).

Note: their pricing & features do change from time to time so it’s worth checking their pricing page for the latest.

Leadpages pro’s and con’s

Pro’s

• Beginner-friendly drag and drop editor

• 200+ free templates, plus even more paid templates

• Easy to create A/B tests

• Built-in analytics

• Easy two-step opt-ins

• Good selection of widgets

• AI headline generator built-in

• Lead magnet functionality for asset delivery

• Tons of integrations for email marketing services, as well as webinar services and more

• Helpful added functionality in Leadboxes, Leadlinks, and Leaddigits

• NEW: Build entire conversion optimized websites in a few clicks (no need for a website builder like Wix)

• NEW: Alert bars allow you to add “notification” style forms and CTA’s on your site

Con’s

• While there is a responsive preview, you can’t actually design the responsive version of your page

• The price puts Leadpages out of range for most casual users.

• Not all features are included in the cheapest tier, which makes the cost even pricier if you want to do things like A/B test pages.

Leadpages review: final thoughts:

Now, let’s wrap up this Leadpages review.

Functionality wise, I think Leadpages is great. It’s definitely a more powerful experience than a WordPress page builder.

The only confounding factor is its price, which is pretty hefty in comparison to a WordPress page builder solution. However, it is a fully hosted solution with built in website builder + landing page builder.

If you want a super easy way to create gorgeous landing pages across multiple sites, as well as advanced features like Leadboxes, tons of integrations, and A/B testing, Leadpages won’t let you down.

You just need to make sure that those features are generating a good ROI for you, either in terms of increased revenue or time saved.

You don’t have to guess, though – Leadpages offers a 14-day free trial, so you can sign up and see if the extra features are worth the added cost.

Disclosure: This post contains affiliate links. This means we may make a small commission if you make a purchase.