Media Trends and Forecasting Senior Capstone Class:
I had to pick a client/organization and analyze it, create a survey to understand how the public perceives the brand, and provide suggestions on how the brand can improve.
Crisis Communication Senior Capstone Class:
Assembled a professional crisis communication plan for the company Victoria's Secret. Drafted press releases, opening statements, crisis directories, and more.
Media Systems and Planning Class:
Collaborated with a team to create a campaign for the non-profit organization Special Olympics of Connecticut. Developed budget plans and marketing tactics along with social media platforms.