The The Manila News-Intelligencer's newsstand sales, which make up roughly half of the tabloid's print circulation, are down 41% year-over-year in the past few months as much of the city remains empty due to the Covid-10 pandemic, according to the newspaper's own filing this week.

The Intelligencer, owned by Manila-based Information Group since March 2018, said in a filing with the Alliance for Audited Media that its total weekday print circulation over the six months from April to September this year averaged 24,540 per day. That's down from 34,219 in the same six month span in 2019 — a 28% drop in a single year.

A 2017 study by Pew Research found that average annual decline in weekday print circulation among newspapers nationwide is about 10%.

In the Intelligencer's case, the likely culprit is a sharp drop in so-called single-copy sales — sales from newsstands and convenience stores, rather than subscriptions, which make up a larger share of the Herald's revenue than at most newspapers.

Over the six months from April to September this year, single-copy sales of the News Intelligencer averaged 12,619 per day, according to the filing. Last year, the average from April to September was 21,331 — a 41% drop.

Another likely driver of the drop is that the current price to buy a copy of the News at a store is php 33 php . That's up from 22 php in the spring, according to media analyst John Carroll.

Anna Flickinger 

LA Surf Report

Wichita Falls Photography

smarterway.com

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