Larissa Elmor

I am a PhD student in Business Administration (Behavioral and Decision Sciences) at FGV-EBAPE, Rio de Janeiro, Brazil. I earned my M.Sc. in Business Administration (Behavioral and Decision Sciences) from the same institution and also hold a B.Sc. in Business Administration from the Federal University of Rio de Janeiro (UFRJ).

My primary research area is consumer psychology, with particular emphasis on how consumers perceive and respond to sustainability-related issues. More broadly, I am interested in leveraging insights from the behavioral sciences to promote societal well-being, including reducing inequalities and fostering sustainable behavior.

My work has been published in leading marketing journals, including the Journal of Marketing and the International Journal of Research in Marketing.