Hi, I'm
Hi, I'm
LARA FORSMAN
LARA FORSMAN
C-Suite Executive
C-Suite Executive
CONTACT
E: Laf@brbcteam.com
P: (614) 329-6762
H; Cape Coral, Florida
LI: /laraforsman
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Lara brings over 30 years of executive experience launching, growing, transforming, and selling companies. She is recognized as a growth minded strategist with a track record for driving business expansion and profitability, strategic partnerships and building cultures of success. Lara’s leadership, existing experience and accomplishments make her an invaluable asset for companies pursuing customer acquisition, growth agendas and transformative goals.
Career Highlights
Career Highlights
Lara is a catalyst for transformational business outcomes including implementing innovation automation while optimizing revenue, designing creative solutions, securing funding sources and change management. Anticipating the needs of business, driving transformation and forging strong board and stakeholder relationships has been the hallmark of her career.
Drove 34% growth while increasing profitability, ultimately selling Choice Recovery for 7 times value.
Led $1 billion increase in assets under management at Rockbridge through strategic partnerships, leveraging investor relationships and implementing creative solutions for growth.
$100 million oversubscribed fund with 60% of diversified capital at Rockbridge representing a 105% increase from the previous fund size achieved by strategic planning, establishing goals, prioritizing, and persistently driving growth.
$21 million net savings, 40% reduction in customer complaints and a 29-point rise in customer satisfaction at Nationwide Insurance by simplifying customer interactions, innovating with streamlined processes and automating procedures.
Raised $2.8 billion through an IPO at General Electric. Led over 150 global employees while achieving aggressive timelines.
Professional Experience (2002 – Present)
Professional Experience (2002 – Present)
Blue Ridge Business Consulting, Keep IT Simple Solutions, Founder, 2019-Present
Choice Recovery, President, 2018-2022
Rockbridge Capital, Chief Financial Officer & Chief Operating Officer, 2013-2017
Nationwide Insurance, Fortune 65, Vice President, 2006-2013,
VP, P&C Service Operations and Transformation, 2009-2013
VP, P&C Controller and Finance Transformation Leader, 2006-2010
General Electric Company (and Successor Genworth Financial Corporation), Assistant Vice President, 2002-2006, Fortune 7,
AVP, International Controller, Insurance Business
Strengths
Strengths
Driving Profitability & Growth
Creating & Executing Strategies
Cultivating Cultures of Success
Business Transformation
Technology Excellence
Financial and Operational Excellence
Process Re-engineering
Customer Acquisition & Retention
Education & Credentials
Education & Credentials
Bachelor of Science, University of Rhode Island
Scholarship Athlete 2 sports
CPA, OH
Other Accomplishments
Other Accomplishments
Led “Rock the Road” Pelotonia for Cancer research at Rockbridge to 520% increase in charitable donations, the fourth largest team in Ohio ranked against Fortune 500 companies.
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