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Introduction: Cyclistic has a goal to convert casual bike rider customers into annual members
Introduction: Cyclistic has a goal to convert casual bike rider customers into annual members
Let's identify the task at hand and provide analysis to answer the question:Â
How do annual members and casual riders use Cyclistic bikes differently?
How do annual members and casual riders use Cyclistic bikes differently?
We used nine months of Cyclistic's bike data to analyze and share our findings(12/2021 - 8/2022).
We found the average ride length:
We found the average ride length:
Around 19 minutes
We found the maximum ride length:
We found the maximum ride length:
11 days
(Data Snapshots)
We found MODE day of the week:
We found MODE day of the week:
Thursday
Looking at rider types:
Looking at rider types:
Casual riders averaged longer ride lengths
Weekends averaged more rides among both rider types.
Sunday having the most.
Weekends averaged more rides among both rider types.
Sunday having the most.
Total rides peaked in July
Total rides peaked in July
But among members, peak rides extended into August
Recommendations
Cyclistic can use these data findings to:
Advertise memberships heavily during months where casual riders are using the service the most.
Advertise memberships during weekends where casual rider usage is highest.
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