Safella - Enjoy the Commute

We want the consumers to stay safe on a commute without sacrificing the practicality of an umbrella. Using pastel colors that are on trend and fit the seasonality of our advertising campaign; as well as make the product appear less intimidating and more approachable.

#SafeAndDry - The campaign challenges consumers to post pictures using their Safella in the rain and explain why the product makes them feel safer.