SWEET STREET
SWEET STREET
Sweet Street was a collective project for my class in senior in high school. The project's concept was a homage to street food's "tusok-tusok" culture while implementing a dessert twist. This project was a major requirement for an Entrepreneur class. It was a very tactile project as I was also part of the product creation which were fried dough balls with different flavors and sauces!
1
The logo was inspired from fishballs and the ideated product shape itself. The ideas were done through physical sketching and was later vectorized and created. The "mascot" logo and vintage-style illustration was unplanned. Matter of fact is, the initial discussion for the logo was to create just a minimal logo. It was an unexpected final choice among other lists of ideas!
2
Since I was primarily the logo and branding creator, I wasn't able to design some marketing materials for the class. So here are some designs and mockups I personally have made for fun!