The icon of the logo comes from the drink flavors having one thing in common, they're in the berry family! I used the blueberry as the main icon because I primarly came up with the idea with that as the flavor. 

I ideated the logos keeping the trait that I wanted this brand to have a premium feel to it. This made me create logo drafts with abstractionism as it was a style I have never really tried. I ended up creating a logo with a playful feel instead, as it was the idea I was most confident with. 

I created a logo motion, packaging design, and an animated quick brand guideline to finish off the idea!