Emotions shape all activities in adaptive ways. In the absence of emotional markers, decision-making is virtually impossible.

– Saver and Damasio (1991), Neuro-Behavioural  Scientists.

Design Process
1. Understand (DR): Users, Emotions-Empathy, and Social psychology
2. Identify (UX): Potential barriers and Emotional triggers
3. Influence(UI): Decision-making Info-UI, Engagement Strategy
 

Rewards, Gamification

& Persuasion Paradigms

Objective: 

• To Increase usage of services through Earn & Burn Concept

Outcome:

Achievement: Increase in the Engagement and Retention 

How did we achieve this:

• Design Research, Persuasion Paradims using Behavioral Design

• Archetype Approach

• Ideating, Testing and Implementation

HR - Vaccination & Benefits Dashboard

Objective: To design the Corp-HRMB Dashboard

The Problem:

• No proper communication of employee Benefits Activation & Utilisation between corporate-HR & MB relationship managers

• Tech & Op's Feasibility 

Outcome:

Process followed: Testing, Research, UX & VD. 

Approach: Planning, Organising, Coordinating, Designing & Implementing

How did we achieve:

• Solving for Corp-HR Needs & Painpoints 

• Multiple Journeys & Scenarios 

Behavioural Economics
& Social Factors
in Subscription Plan

Objective: To improve GOLD Subscriptions

Agreed Key Result: Conversion improvement by (49 to 52) - 6%
(New- 1.50%, Delayed- 0.21%, Repeat-4.49%, All- 2.54%)

The Problem:

• Users opting for single consult plan more than the GOLD subscription.

• Increasing the Gold Membership to 6/day

Outcome:

Process followed: Testing, Research, UX & VD. 

Achievement: Conversion improvement (49 to 66 = 15+) Avg - 31%

Retention: from 18% to 33% improved

How did we achieve:

• Targeting Doer, Spotter, Striver, Socialiser, Explorer Behaviour Archetypes

• Decoy Effect  & Behavioural Persuasion through communication

Measuring Design &
The Experience
HEART Framework

Objective: 

• To understand the impact of new changes

• Measuring Task Success (Effectiveness & Efficiency) and
  CSAT (Satisfaction/Happiness  Rate)

Outcome:

Process followed: Well designed Survey 

Achievement: Deeper understanding of what is working , what is not, What to focus and improve.

How did we achieve:

• Iterating, Improving, & defining appropriate Questions and Options

• Placing the survey flow, in Exit Screen

Single Login Page
for Corporate & Retail user

Objective: 

• To Redesign Login Page of MediBuddy

• Migrating all the DocsApp users to MediBuddy with smooth transition 

Problem: 

Multiple Tech feasibility issues and road blocks

Outcome:

Process followed: Optimised Agile Design Process

Achievement: Simplified user experience

How did we achieve:

• Lots of meetings and Stakeholders alignment, Backend and Frontend tech study, Future focus, Scalability

Enhancing Experience
using Journey & Scenario Map's

Objective: To improve consult CSAT

Agreed Key Result: Improve CSAT > 4.2

The Problem:

• Users drop-off due to unclear consultation process

• Effectiveness: High 'Error-Rate' & Low 'Task-Completion Rate'

Outcome:

Process followed: Testing, Research, UX & VD. 

Achievement: Improve in Consultation CSAT > 4.4%

How did we achieve:

• Clear communication in the flow by solving Pain-points 

• Fulfilling the Needs identified through User Journeys & Scenarios