Jar Stories is an episodic carousel series that turns each SKP jar into a small story, not just a product shot. Episode 01 places Ginger Pickle on a detailed Indian kitchen table with rotis, spices and brass bowls to feel like a real meal, not a studio setup. The second slide moves into copy, explaining how a home remedy became a jar essential, building nostalgia and trust around the flavour before any promotion. 

Pickle Fun Facts is a light, educational series created to break the feed with quick, snackable trivia about achar. Each slide mixes playful typography, doodles and a clean layout so even dense facts about clay pots, fermentation and history feel easy to read and share. The goal was to give SKP a friendly, informative voice between heavy storytelling posts, and to build saves and shares by teaching something new in under 10 seconds.

Pickle Perfection is a product‑focused series that zooms in on each SKP flavour and shows why it tastes the way it does. Each visual puts the jar at the centre, with clean callouts highlighting ingredients, “no added preservatives” and the exact taste profile, so it feels like a mini product poster made for Instagram. The aim was to move from only emotional storytelling to clear selling points—helping people quickly understand what’s inside the jar and why it’s worth trying, while keeping the layout bright, fun and consistent across flavours.

Pickles Around India maps SKP flavors to their regional roots, using India’s map as a visual hook. Each state gets its own jar and colour-coded territory, showing how pickles vary from Delhi’s tangy achar to Maharashtra’s fiery versions. The goal was regional pride + product discovery—making followers spot “their” flavour and feel connected to SKP’s nationwide taste story.