KidSTART partners parents to empower them to be confident caregivers and be equipped with the knowledge and skills to:
💑 Build warm nurturing relationships with their children
📈 Support the age-appropriate development of their children
❤️🩹 Care for the health and social wellbeing of their children in their early years
Discover what you already know — and what more you can learn!
✅ Bust common myths
✅ Learn from your answers
✅ Feel more ready for baby’s arrival
KidSTART gives you more than just information. We walk with you through every step.
💵 Tangible support – diapers, baby essentials, food vouchers
🧠 Emotional support – someone to talk to and guide you
📚 Knowledge support – what’s normal, what’s not, and how to cope
Personalised Pregnancy Calendar - Never miss a check-up with reminders based on your due date.
First Appointment Guidance - We guide you on what to expect and how to prepare for your first doctor visit.
Nausea and Fatigue Tips - Real tips from real mums to help you cope with morning sickness and tiredness.
Subsidy & Benefit Guidance - We’ll walk you through the help you’re entitled to — from MediSave to grocery support
and more
KidSTART offers one-on-one guidance through home visits. These sessions are designed to help you bond with your baby and support your child’s development from the very beginning.
Tailored guidance just for you - Our trained officers will share simple tips and activities based on your child’s age and your needs — no one-size-fits-all advice here.
Fun ways to bond with your baby - We’ll show you how everyday play and interaction can help your child grow — emotionally, socially, and intellectually.
Flexible visits that respect your comfort - Not ready for a home visit? No worries — we can start with friendly video calls until you feel more at ease.
All new KidSTART mums receive a special welcome pack, including:
Baby bodysuit, shampoo, and feeding tools
A pregnancy journal to track your journey
Vouchers for essentials
Learn more
When you join KidSTART early in your pregnancy, you unlock a special countdown of monthly surprises — leading up to your baby’s arrival.
Baby care items
Mummy self-care kits
Shopping vouchers and more
Our partners help stretch your dollar and make parenting a little lighter:
Open a baby savings account with better interest rates
Insurance starter plans for peace of mind
Discounted zoo, aquarium, or playpark tickets for your family outings
Learn more
Stay on track from bump to baby. Never miss an important step in your pregnancy. With our personalised antenatal calendar, you’ll get timely reminders for check-ups, important milestones, and simple self-care tips — all based on your due date.
Get one helpful tip every day right on WhatsApp — no app download needed.
Nutrition, baby prep, emotional care, common myths — all covered
Clear, bite-sized, and mom-approved
Free and easy to stop anytime
Subscribe to tips
You deserve to be heard — and helped. Watch how other mums, just like you, found strength and support with KidSTART. Whether you’re feeling unsure, alone, or overwhelmed — you’re not the only one. And you’re not without help.
“I had no clue where to start. Then I met my KidSTART officer. Everything changed.” — Eileen, mum of two
“They are quite nice and helpful, but I didn’t expect they would do so much more for me and my family” — Jayna, mum of two
“ I thought KidSTART would be like any other social support, but no, I get to know that if you’re down or something, they are always there.” — Siti, 27 weeks pregnant
Already with KidSTART? Know someone who could use a helping hand?
Refer a friend and receive NTUC vouchers, bonus goodies, or exclusive mum rewards.