If you’re not a designer, it’s unlikely that you’ll inadvertently create the next Nike tick by accident & become a household name. Instead, you’ll probably come up with a ton of dodgy attempts, and no matter how much you tweak it you still might not be happy with your final design. If you choose an established agency or freelancer with an impressive portfolio and set of testimonial to design your logo, you can draw on their wealth of experience. A great logo designed by an experienced designer that has had success with other logos is a sure-fire way to launch the success of your own brand. Remember that your logo is not your brand – see here for the differences.

Designing a good logo is essential for any business because it’s a basic foundation block upon which you can build a bigger brand. A logo is not your brand. A logo and a brand are two separate things , but of course a logo plays a huge part in giving a brand its identity. Often, it becomes an iconic pictorial representation of the brand: the aspect of a business which people can identify the most easily. Of course, all aspects of branding should be done in conjunction with each other, but if you have the right name and a professional logo design, you can move onto creating branded literature, a cohesive web presence, and even your own corporate graphic guidelines. Get the logo right, and it ties everything together, so success with all the other aspects of your business’s branding will come more easily.