Data-driven stories are the future of marketing. Stories move people to care - about a brand, a cause or a product. Stories rooted in brand values and backed by data - both quantitative and qualitative - have the power to drive the next generation of marketing through immersive and compelling content that makes the consumer part of the story. And that's a powerful thing.
Educated in communications, I've dabbled in quite a bit - including account and project management, business development, campaign strategy and planning, copywriting, event management, creative direction, shooting video and photos, mentoring startup teams and a little bit of coding.
I currently work on brand and content strategy from both the agency and startup side, and frequently freelance for clients as a marketing consultant. I'm always looking for the next opportunity to build cohesive marketing and content strategies that move people to action.