Shopify, Meta & GA4 Dashboard

This dashboard combines Shopify order data, Google Analytics 4 (GA4), and Meta Ads data to give ecommerce store owners a full-funnel view of their business performance — from traffic to purchase and repeat behavior.

Built in Looker Studio, the dashboard answers key business questions in seconds:

• Where is traffic coming from, and how does it convert?

• Which campaigns deliver the highest ROAS and lowest cost per purchase?

• Are we retaining customers, and how long does it take them to return?

• What’s our current AOV and how is it trending?
  
  

The project includes data blending across Shopify, Meta, and GA4, with custom metrics like:

• Average Days Between Orders (segmented by channel)

• Repeat Purchase Rate

• ROAS by Campaign and over time
  
  

The goal was not to create a flashy dashboard, but a practical tool decision-makers could rely on daily to reduce guesswork, spot trends early, and optimize ad spend and retention strategy.