2010: PhD Marketing, Kellogg School of Management, Northwestern University
2000: BA, Mathematics, St. John's College, Cambridge University
2022- : Professor, UC San Diego
2016 - 2022: Associate professor (with Tenure), UC San Diego
2012 - 2016 : Assistant professor, Ross School of Business, Michigan
2009 - 2012 : Assistant professor, London Business School
2000 - 2004 : Consultant, ZS Associates, Chicago, IL
“Uninformed Choices in Perishables” (with Karsten Hansen and Robert Sanders), Forthcoming, Marketing Science. Previously titled: “Consumer (In)attention to Expiration Dates: A Field Study”
“Artificial Intelligence and Pricing” (with Diego Aparicio), Sudhir, K. and Toubia, O. (Ed.) Artificial Intelligence in Marketing (Review of Marketing Research, Vol. 20), Emerald Publishing Limited, Bingley, pp. 103-124. [solicited]
“The Impact of Commodity Taxation on Product Variety: A Multi-category Investigation’ (with Sungtak Hong), Marketing Letters, Forthcoming
“Frontiers: Impact of Stay-at-home-orders and Cost-of-living on Stimulus Response: Evidence from the Cares Act” (with Vishal Singh and Qianyun Zhang), Marketing Science, 2022
“Economist’s Note: Collusive Outcomes via Pricing Algorithms.” (with Karsten T. Hansen and Mallesh Pai), Journal of European Competition Law & Practice, Forthcoming [solicited]
“Frontiers: Algorithmic Collusion: Supra-competitive Prices via Independent Algorithms” (with Karsten T. Hansen and Mallesh Pai) Marketing Science, 2021
“Soul and machine (learning)” (with Proserpio, Hauser, Liu, Amano, Burnap, Guo, Lee, Lewis, Schwarz, Timoshenko, Xu and Yoganarasimhan) Marketing Letters, 2020
``Heterogeneous Price Effects of Consolidation: Evidence from the Car Rental Industry'' (with A. Umut Guler and Vishal Singh), Marketing Science, 2020
``Dynamic Online Pricing with Incomplete Information Using Multi-Armed Bandit Experiments'' (with Eric Schwartz and Jacob Abernethy), Marketing Science, 2019
"Fee or Free: When Should Firms Charge for Online Content?” (with Anja Lambrecht) Management Science, 2017
“The Perils of Category Management: The Effect of Product Assortment on Multi-category Purchase Incidence” (with Sungtak Hong and Naufel Vilcassim) Journal of Marketing, 2016
“Will a ‘Fat Tax’ Work?” (with Romana Khan and Vishal Singh) Marketing Science, 2016
“Robust New Product Pricing” (with Benjamin Handel) Marketing Science, 2015
“Consumption, Income Changes and Heterogeneity: Evidence from Two Fiscal Stimulus Programes” (with Paolo Surico) American Economic Journal: Macroeconomics, 2014
“Countercyclical Pricing: A Consumer Heterogeneity Explanation” (with A. Umut Guler and Naufel Vilcassim) Economics Letters, 2014
“Outsourcing retail pricing to a category captain: The role of information firewalls” (with Karsten T. Hansen and Vincent R. Nijs) Marketing Science, 2014
Robust Firm Pricing with Panel Data” (with Benjamin Handel and James Roberts), Journal of Econometrics, 2013
“Ideology and Brand Consumption” (with Romana Khan and Vishal Singh) Psychological Science, 2013
“Channel Pass-Through of Trade Promotions” (with Eric T. Anderson, Karsten T. Hansen, Vincent R. Nijs and Lakshman Krishnamurthi) Marketing Science, 2010
London Business School, MBA, EMBA Core: Markstrat
Ross School of Business School, MBA Core: Marketing Strategy
LBS and Ross, PhD, Empirical Method
Rady, MBA, Flex-MBA, MSBA Pricing