Assistant Professor of Quantitative Marketing 

HEC Paris

Welcome!

I am an Assistant Professor in the Marketing Department at HEC Paris and a Chairholder at the Hi!PARIS Center on Data Analytics and Artificial Intelligence for Science, Business and Society.  I joined from Goethe University in Frankfurt in 2021. 

My research interests meet at the interface between empirical quantitative marketing, mangement economics, and information systems - specificially, my research focuses on online advertising and privacy issues in the digital economy. Methodically,  my research is based on quantitative empirical modeling, applied econometrics, distributed statistical computing, causal machine learning, as well as large-scale field- and lab-experiments. 

During my Ph.D., as a post-doctoral scholar and afterward, I have been a frequent visiting scholar at the Wharton School of the University of Pennsylvania and the Graduate School of Business at Stanford University. My research is currently under review or has been published in top-tier academic journals such as the American Economic Review, Management Science, the Journal of Marketing Research, and the International Journal of Research in Marketing, as well as management-oriented journals. In my research projects, I often collaborate with the industry to answer research questions at scale. 

I frequently review for leading academic journals such as Nature, Management Science, Marketing Science, and Information Systems Research.  

In 2017, I was nominated as a Junior Faculty Consortium Fellow at the International Conference on Information Systems (ICIS) and in 2022, I was nomiated as a ISMS Early-Career Scholar. From 2019-2025, I am a co-investigator on an European Research Council (ERC) Advanced Grant studying the impact of Online Tracking Restrictions on the Online Advertising Market. 

Alongside my mentee Yufei Shen, I was honored with the Enginius Doctoral Dissertation Award (2nd Place) at EMAC 2024. 

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