Assistant Professor of Quantitative Marketing 

HEC Paris

Research Statement

My research interests meet at the interface of empirical quantitative marketing, management economics, and information systems. Specifically, my research is concerned with pricing and advertising issues in two-sided markets, foremost the digital economy. Methodically,  my research is based on quantitative empirical modeling, applied econometrics, distributed statistical computing, causal machine learning, as well as large-scale field- and lab-experiments.  My research has been published in top-tier academic (e.g., the Journal of Marketing Research, the Journal of Product Innovation Management, or the International Journal of Research in Marketing) as well as management-oriented journals (e.g., Marketing Review Sankt Gallen, GFK Marketing Intelligence Review).  In my research projects, I often collaborate with the industry to answer research questions at scale. 

Research Topics

Research Methods