Assistant Professor of Quantitative Marketing
HEC Paris
Welcome!
I am an Assistant Professor in the Marketing Department at HEC Paris and a Chairholder at the Hi!PARIS Center on Data Analytics and Artificial Intelligence for Science, Business and Society. My research interests meet at the interface between empirical quantitative marketing, mangement economics, and information systems - specificially, my research concerns customer management, pricing, advertising, and privacy issues in the digital economy. Methodically, my research is based on quantitative empirical modeling, applied econometrics, distributed statistical computing, causal machine learning, as well as large-scale field- and lab-experiments. During my Ph.D., as a post-doctoral scholar and afterward, I have been a frequent visiting scholar at the Wharton School of the University of Pennsylvania and the Graduate School of Business at Stanford University. My research is currently under review or has been published in top-tier academic journals such as the American Economic Review, the Journal of Marketing Research, Information Systems Research, and the International Journal of Research in Marketing, as well as management-oriented journals. In my research projects, I often collaborate with the industry to answer research questions at scale. In 2022, I was nominated as ISMS Early-Career Scholar.
Research Topics
Quantitative and Data-driven Methods in Marketing
Customer Lifetime Value-Based Customer Acquisition
Demand Estimation
Pricing and Willingness-to-Pay
Advertising Effectiveness
Data Privacy and Regulation
Research Methods
Empirical Modelling
Applied Econometrics
Distributed Statistical Computing
Causal Machine Learning
Large-scale Field- and Lab-Experiments
Skills
Statistical Computing: R, Python, Stata
Cloud Computing: Amazon Web Services (AWS), Amazon Simple Storage (S3), Amazone Elastic Map Reduce (EMR), Amazon Elastic Cloud (EC2), Amazon Redshift
Big Data Analysis: Apache Hadoop, Apache Spark
Web Analysis: Google Analytics, Google Tag Manager, Adobe Analytics, Adobe Tag Manager
Online Experimentation: Adobe Test & Target, Optimzely
Languages: English | German | French