Assistant Professor of Quantitative Marketing

Goethe University Frankfurt

Research Statement

My research interests meet at the interface of empirical quantitative marketing, management economics, and information systems. Specifically, my research is concerned with pricing and advertising issues in two-sided markets, foremost the digital economy. Methodically, my research is based on quantitative empirical modeling, applied econometrics, and lab- as well as field-experiments. My research has been published in top-tier academic (e.g., the Journal of Marketing Research and the Journal of Product Innovation Management) as well as management-oriented journals (e.g., Marketing Review Sankt Gallen, GFK Marketing Intelligence Review).

Research Topics

  • Quantitative and Data-driven Methods in Marketing
  • Two-sided Markets and Digital Economics
  • Multivariate Methods in Consumer Preference Measurement
  • Pricing and Willingness-to-Pay
  • Advertising Effectiveness
  • Data Privacy and Regulation
  • Data & Business Analytics

Research Methods

  • Empirical Modeling
  • Applied Econometrics
  • Experimental Studies

Skills

  • Statistical Computing: R, Amazon Web Services, Cloud Computing
  • Languages: English | German | French