In 2026, cross-border e-commerce is entering a new stage of more intense competition and more fragmented platforms. For sellers who want to enter the market or are expanding their business, choosing the right platform is crucial. 

1、Amazon Website:https://www.amazon.com/  

Leading the US e-commerce market, with approximately 37.6% of online retail market share, strong logistics FBA, brand trust, and retail advertising ecosystem constitute the core competitiveness.

Without a source of goods, e-commerce can store products with just one click and send them in one package. The threshold for opening a store is low, the cost is low, and it is easy to open a store. The sales market is mainly in the United States, and it is highly sought after by contemporary young people. 

3、TikTok Shop Website:https://seller.tiktok.com/ 

A social e-commerce platform driven by short videos. Live streaming sales have a high conversion rate, but the cost of collaborating with influencers is rising. 

4、Temu Website:https://www.temu.com

Featuring ultimate low prices, the Local Seller Program will cover over 90 markets by 2026, helping local sellers to enter and enhance local logistics and user experience.

5、eBay Website:https://www.ebay.com/

A well-established e-commerce platform known for its auction model, with a wide range of second-hand and unique products, and active global transactions. Suitable for sellers of unique or recyclable products.

6、Shopee Website:https://www.shopee.com/

Southeast Asian social e-commerce leader attracts young users with low prices, live streaming, and gamified gameplay. The logistics network covers 10 Southeast Asian countries and cooperates with local logistics companies to achieve "3-day delivery".

7、Shein Website:https://www.shein.com/

Fast fashion DTC mode, flexible supply chain+TikTok marketing, leading global independent Website traffic.

8、Ozon： Website:https://www.ozon.com/

One of the largest e-commerce platforms in Russia, similar to China's JD.com, offers a wide variety of products and a convenient shopping experience.

9、AliExpress Website:https://www.aliexpress.com/

Alibaba's international Website focuses on high cost-effective products, especially suitable for small and medium-sized sellers. The platform has performed strongly in emerging markets such as Russia and Brazil, and provides multilingual customer service and logistics support.

10、Walmart Website:https://www.walmart.com/

As the largest retailer in the world, Wal Mart's retail business covers 28 countries around the world. At present, Wal Mart's App "Global e-shopping" channel provides more than 200 food, health care, personal care cosmetics and mother and child products from the United States, Britain, Japan, South Korea, Australia and other world-famous places of origin.