The Kingfisher Calendar was an annual calendar featuring models in swimsuits published by the Indian conglomerate United Breweries Group for 19 years from 2003 to 2021.[1] Described by Rediff as "arguably the most prestigious [modelling assignment] in India", it was credited with advancing the careers of models and actresses like Katrina Kaif, Deepika Padukone, Yana Gupta, Sonali Raut, Ujjwala Raut, Nargis Fakhri, Bruna Abdullah, Deepti Gujral, Lisa Haydon, Aishwarya Sushmita and Angela Jonsson.[2] Photographer Atul Kasbekar has been associated with the calendar since its inception in 2003 till its final issue in 2021. Kasbekar along with Vijay Mallya are credited with the idea of creating the annual Kingfisher Calendar.[3][4][5][6][7]

The Kingfisher Calendar Model Hunt, now known as Kingfisher Supermodels [20] is an annual competition to select a model for the annual calendar. Started in 2010, the competition has been televised by NDTV Good Times.[21] The format includes competing 10 women in a reality show across 13 episodes.[22]


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Though a music video catapulted her into Bollywood, before Deepika Padukone became the reigning queen of the Hindi film industry, she had already made a name for herself as a successful model which also included a stint as a Kingfisher calendar girl.

Since 2003, it was one of the most prestigious calendars to be released from India and can be credited as being a launch pad for leading models and actresses. Katrina Kaif, Deepika Padukone, Yana Gupta, Sonali Raut, Ujjwala Raut, Nargis Fakhri, Bruna Abdullah, Deepti Gujral, Lisa Haydon and Angela Jonsson have all been featured on its pages.

Ace photographer Atul Kasbekar has been the man behind the lens since its inception. He is the only celebrity photographer in Asia, who has associated with a calendar and the brand for so long. As the curtains come down on the calender, Kasbekar looks back at the making of the annual Calendar and an era of fashion and beauty.

Kasbekar: I believe what happened with the calendar was that it began to act as a platform to showcase talent; we discovered that many people from the calendar rose to stardom, and if you were chosen for it, it almost put you in another orbit. The spotlight was on the talent that featured in it, and it things to a higher level.

What was the idea behind the calendar?

Kasbekar: Two decades ago, to understand the context in which the Kingfisher calendar started, for me as a photographer, it was an opportunity to do something that involved me reporting to the client directly, which was a great relief given that, otherwise, you have to go through the agency route and a lot of layers in any kind of approval on real creativity.

So I had this idea for doing something which is a cross between Pirelli and Sports Illustrated (The Pirelli calendar photographs models with different photographers over the years, and women are the theme). It's really the photographers' interpretation, and you can only get the Pirelli calendar from the chairman's desk; you can't buy one. Sports Illustrated has always been a swimsuit calendar shot on exotic beaches around the world, but you can easily get it from a book store.

We did a swimsuit calendar because it's Kingfisher beer, and a cold beer on a warm beach is a fantastic drink, and it just seemed ideal. The perfect brand fit, the marriage of the two lay in the context of that you couldn't get it at a book store it was sent to you if your name was on a list.

To be a Kingfisher calendar girl meant you had arrived in the modelling world, who were the most memorable models you've shot with?

Kasbekar: The really famous models are already known; they went on to become movie stars, but there have been some stunning models over the years that we have shot, like Angela Jonsson, Kanishtha Dhankar, Lisa Haydon, Kate Mara, and Priya Emmanuel, so there have been a bunch of people who were really amazing and a joy to shoot with, and it has honestly been a privilege.

You shot the calendar year-on-year without falling into the trope of casting celebrities e who can we credit for this?

Kasbekar: The calendar started making a name for itself for making people famous and giving them a platform, and so we saw no reason at any point in time to use the crutch of using someone famous. To say that the idea was not thought about more than once, and due credit goes to the people who believed in the power of their own property ie the calendar and decided not to go down the route.

Kasbekar: I think I always saw the calendar work as a form of calendar art in a very commercial sense, but it was still in the zone of commercial art, at least in my head, and I would love to do a project like this. There are two things to bear in mind, one is that I think visual communication really needs to focus more on photography as an art form and a form of expression, and for me to shoot one, will be an exciting prospect.

The very thought of a calendar, per say, the last two decades, has diminished. Nobody really puts up a calendar anymore. So only if you do something like this, if it transcends into an art form, and if someone goes into that space, it would be an absolute joy to collaborate as an artist.

Beauty and fashion reality shows didn't quite take of in India as they did in the West, despite lockdown and the number of OTT platformse why?

Kasbekar: To be honest, I never watched too many of these beauty and fashion reality shows. The Kingfisher calendar had a hunt for the Kingfisher calendar girls, which I think ran with reasonable success for 4-5 years and discovered some interesting new faces. I was part of that as a part of my commitments to UB group and the project. I am the wrong person to ask about the reality show's success in India. Having said that, I have to confess that I have friends who watch Bigg Boss with incredible regularity and when that conversation starts, I have literally nothing to contribute.

What's next on the charts ?

Kasbekar: We are in talks with the UB Group to see if we can transcend going above and beyond the calendar project. Per say, we are hoping to come up with something that's more with the times. I am very keen that it goes into some kind of digital art kind of space. That's what I am hoping to do. Separately, we have been producing movies, Loop Lapeta, which is our homage to Rum Roller Run, the Greman classic, is going to be out on Netflix in early February. Then there are 3-4 other films that we look forward to this year. We have kept ourselves quite busy in the pandemic working on material and are putting it together now.

Kingfisher&rsquos glamorous property, the annual Kingfisher Calendar, just launched its 19th edition. It was shot amongst the picturesque emerald and deep blue serenity of God&rsquos own country, Kerala. Known for its scenic locations and fabulous models, this year&rsquos calendar is a tapestry of serenity and beauty, with a dash of high glamour.

Ace fashion photographer, Atul Kasbekar has intricately woven a narrative for the Kingfisher Calendar 2021 amongst the relaxed backwaters and lush greenery of the state. We caught up with the lensman to know more about his experience of shooting the calendar amidst the pandemic.

What is the theme of the Kingfisher Calendar for 2021

The Kingfisher Calendar is a location-driven calendar which takes inspiration from the beautiful and exotic locations we shoot at and 2021&rsquos edition was no exception.

This time when I visited the place for work, it was an absolute delight. The dancing shadows of the meandering water bodies, the luscious emerald greenery, the wonderful hotels and the amiable people made this place the perfect choice for the 2021 calendar.

How was the overall experience of shooting the calendar in Kerala Which places did you choose as shooting locations and why

The state has always had a special place in my heart, where I have had the opportunity to visit many times for a holiday but never in a professional capacity. Therefore, I was thrilled and the entire journey of shooting the calendar was an absolute delight. The dancing shadows of the meandering water bodies, the luscious emerald greenery, the wonderful hotels and the amiable people made this place the perfect choice for the 2021 calendar.


The shoot took place amongst a host of properties in Kochi and in and about Kumarakom. From the converted Baker&rsquos Retreat, Taj property to the eclectic Coconut Lagoon and the tranquil Marari Beach, Kochi. The picturesque journey went onto a Victorian-style boatyard called the Brunton Boatyard, and finally to the heritage resort, Chittoor Palace. This year&rsquos calendar features five enchanting models - Gehna Mahiarya, Krithika Babu, Adline Castelino, Sumita Bhandari and Anukreethy Vas. Each of these lovely models had something unique to bring to the table.

Shot on the sunny Italian island of Sardinia, Kingfisher Calendar 2019 stars south Indian actor Shubra Aiyyappa, model-actor Sushrii Mishraa, New York-based model Diva Dhawan and British model Hayley Parr. As always, the calendar has been shot by ace photographer Atul Kasbekar. "I wanted to shoot in a temperate zone this year, as its very exhausting shooting all day long in warmer tropical locations," Kasbekar told CNT over email. "We also considered Iceland as a destination, then quickly realised that even in the peak of the Icelandic summer, the temperature was way too cold for a swimsuit shoot. Chances are we have to thaw each girl after we photographed her."

This calendar is printed on matt card paper, perfectly depicting skin tones of the supermodels and packaged beautifully for worldwide selective distribution. A high quality product from the house of JAK, this exclusive calendar has been printed over the years to fabulous acclaim as each one of them has been a masterpiece delivered.

I think I should be the face of the Kingfisher Calendar because: My life is like a kingfisher's -- it is defined as a colourful diving bird and I too have a colourful personality, dream of flying high and dive into the new challenges that life brings. 2351a5e196

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