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**** M8010-241 Description | M8010-241 Syllabus | M8010-241 Exam Objectives | M8010-241 Course Outline ****
**** SAMPLE IBM Enterprise Marketing Management Sales Mastery Test v1 2021 Dumps ****
B. Managers
C. Executives
D. Board of Directors
Answer: B
QUESTION: 25
What is one of the main competitors for IBM�s EMM offerings in the marketplace?
A. Teradata
B. IndustryTrends
C. OpenAnalytics
D. NetTrends
Answer: A
Reference:
http://crmsearch.com/aprimo-teradata.php
QUESTION: 26
Which of these business problems is one that an IBM EMM product solves?
A. Database through-put
B. Staffing requirements
C. Event detection
D. Sales forecasting
Answer: D
QUESTION: 27
What can an IBM customer do with the Unica EMM solution?
A. Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel,
and highly personalized marketing campaigns.
B. Marketers can rationalize marketing costs as associated to ROI value of their marketing
campaigns.
C. Marketers can create marketing adware that targets IBM customers automatically from
the IBM marketing catalog.
D. Marketers can create a list of select services that SOA application services will interact
with in their marketing campaigns.
Answer: A
Reference:
http://www.unica.com/products/campaign-management.htm
QUESTION: 28
How does Coremetrics interact with other products?
A. Coremetrics does not interact with other products.
B. Coremetrics uses IBM middleware SaaS products to interact with other products.
C. Coremetrics is a software service and can be called by other products.
D. Coremetrics supports communication with other products using a shared data source.
Answer: C
Reference:
http://publib.boulder.ibm.com/infocenter/wchelp/v7r0m0/index.jsp?topic=%2Fcom.ibm.co
m merce.admin.doc%2Fconcepts%2Fcwnwebanalytics.htm
QUESTION: 29
What is the main objective of the EMM solution for IBM customers?
A. Power the success of every marketing organization with innovative technology solutions.
B. Entertain new business prospects by adapting legacy systems.
C. Increase content flow between IBM products allowing the customer to make IBM
product purchase decisions.
D. Decentralization of content in the marketplace.
Answer: A
QUESTION: 30
What is one of the EMM offerings called that allows the customer to understand and
prospect behavior across all online channels?
A. Transformation analytics
B. Open media performance
C. Channel performance
D. Web and digital analytics
Answer: D
Reference:
http://measure.coremetrics.com/corem/getform/reg/wp-driving-value-from-your-
multichannel-data
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