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**** SAMPLE Display Advertising Advanced Exam 2021 Dumps ****

QUESTION: 213

Terry wants to create a YouTube ad for her company, but she wants to use location-

based targeting the ad based on location. In YouTube, what term is assigned to such

targeting?

A. Geo-targeting

B. Nation targeting

C. Geo-caching

D. Demographics

Answer: A

QUESTION: 214

You are considering a YouTube standard autoplay ad for your client's ad campaign.

The YouTube standard autoplay ad is a 300x60 ad, and allows 30 seconds of

playtime. What limitation does YouTube place on this ad type that you must inform

your client about?

A. The video ad must have a companion file that will load when the user clicks the

autoplay ad. The companion file loads a 950x500 video.

B. The ad will only play if the user clicks on the ad.

C. The first 30 seconds of the video will automatically play, but without sound.

D. The video length cannot be more than 2 minutes total when the user clicks the ad.

Answer: C

QUESTION: 215

You are helping a client create a YouTube advertisement and you tell them that they

should use their TV assets online in YouTube through pre-roll, mid-roll, and post-roll

placements. The client does not understand what you mean by TV assets. What is a

TV asset?

A. Digital video that is television and Web-ready

B. TV commercials

C. Televisions show

D. TV budget for advertisements

Answer: B

QUESTION: 216

Mary wants to participate in a reservation campaign on YouTube for her company.

She has been working with some designers to create ads, videos, and other content for

the campaign. YouTube offers four types of reservations; which one of the following

is NOT one of the reserved media placements available on YouTube?

A. AdWords Auction

B. Partner Watch Pages

C. YouTube Run-of-Site

D. YouTube Homepage

Answer: A

QUESTION: 217

Allen is managing ads for his company and he'd like to include the ads in the Google

Content Network. Where does Allen configure automatic placements of ads in the

Google Content Network for his campaigns?

A. Allen will select "Relevant pages across the entire network" in the "Network

Settings" section on his "Networks" tab.

B. Allen will select "Relevant pages across the entire network" in the "Network

Settings" section on his "Settings" tab.

C. Allen will select "Relevant pages across the entire network" in the "Ad Settings"

section on his "Settings" tab.

D. Allen will select "Relevant pages across the entire network" in the "Network

Settings" section on his "Opportunities" tab.

Answer: B

QUESTION: 218

Fannie is interested in purchasing a YouTube homepage masthead for an ad

campaign. She has hired you to help her choose the best ad type for the campaign.

You tell her that there are three ad formats for the masthead on YouTube. Which one

of the following is NOT one of the three masthead types?

A. Expandable

B. Cooperative

C. Standard

D. Tandem

Answer: A

QUESTION: 219

Howard is a Google AdWords consultant for the HKQ Company. He is reviewing the

videos the HKQ Company has loaded to YouTube through YouTube Insights with

Hal, his contact at the HKQ Company. Howard and Hal want to review the videos

performance to create a strategy to refine the videos for better performance. YouTube

Insight offers several different reporting features for a YouTube account. Which one

of the following is NOT one of the reporting features that YouTube Insight offers for

review?

A. Discovery

B. Views

C. Referrers

D. Community

Answer: C

QUESTION: 220

You have created an ad campaign for your company that sells business cards online.

You want to target specific types of Websites in the Google Content Network. How

can you choose what types of Websites your business card advertisement will appear

on?

A. The keywords you select for your ad will determine where your advertisement will

appear within the Google Content Network.

B. Google uses automatic placements for all Content Network, but you can ad

negative keywords to avoid certain Website content.

C. You can choose where you ad will appear by using the managed placement options

for the Google Content Network.

D. The Google Content Network does not allow you to choose the sites your ad will

appear. All placements are automatic.

Answer: C

QUESTION: 221

Lily has created a display campaign to help support her consulting business. She

wants to find the best keywords based on the site content. Which of the following

Google AdWords tools should she use to accomplish the task?

A. Keyword tools

B. Conversion optimizer

C. My Change History tool

D. Display ad builder

Answer: A

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