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**** 000-M241 Description | 000-M241 Syllabus | 000-M241 Exam Objectives | 000-M241 Course Outline ****

**** SAMPLE IBM Enterprise Marketing Management Sales Mastery Test v1 2021 Dumps ****

Answer: B

Explanation:

Since Coremetrics is all about marketing. The executive role for the target audience should be

Chief Marketing Officer or CMO.

QUESTION: 26

What is one benefit listed in the value proposition of the Coremetrics product?

A. Refine business contacts into leads.

B. Build new connections to legacy applications.

C. Tie-in former IBM business partners to EMM processes.

D. Increase conversions and retention.

Answer: D

Reference:

http://www.coremetrics.co.uk/solutions/customer-history-live-profiles.php

QUESTION: 27

Who are the influencers for using the Coremetrics EMM product?

A. Practitioners

B. Managers

C. Executives

D. Board of Directors

Answer: B

QUESTION: 28

Who are the decision makers for using the Coremetrics EMM product?

A. Practitioners

B. Board of Directors

C. Executives

10

D. Users

Answer: C

QUESTION: 29

What is the main objective of the EMM solution for IBM customers?

A. Power the success of every marketing organization with innovative technology solutions.

B. Entertain new business prospects by adapting legacy systems.

C. Increase content flow between IBM products allowing the customer to make IBM product

purchase decisions.

D. Decentralization of content in the marketplace.

Answer: A

QUESTION: 30

What is one of the main steps in the progression of the Coremetrics life cycle?

A. Advance customers

B. Deliver products

C. Build reporting structure

D. Create customer confidence

Answer: A

Reference:

http://www.coremetrics.com/solutions/customer-lifecycle-conversion.php

11

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