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State Chief Secretary Shri Jiji Thomson presenting a book on Spice route to Indian- born MP, Shri Virendra Sharma, in the presence of Tourism Secretary Shri GKV Rao.

British MPs Charmed by 'God's Own Country' at Kerala Tourism Presentation

New Delhi, Oct 17: Kerala's time-tested Ayurveda and the enchanting backwaters have wooed the British parliamentarians, in a first-time presentation by an Indian state tourism board at the Westminster.

Kerala Tourism made the presentation about the state for the British MPs, at a special meeting held in the British Parliament complex on October 11. The meeting was led by State Chief Secretary Shri Jiji Thomson and Tourism Secretary Shri G Kamala Vardhana Rao, who met the British MPs, including many Indian-origin members of the British Parliament. 

Shri Thomson and Shri Rao were in the British capital to take part in the 'Mayor of London' event to showcase 'God's Own Country' to a British audience. The cultural extravaganza, which had 'mohiniyattam', 'thiruvathirakali' and 'kathakali' performances, was held at the iconic Trafalgar Square on the same day.

"It was an honour for Kerala to address the British MPs in the parliament complex," said Shri Thomson. "The MPs evinced great interest in Kerala and admired our top status on the global tourism map," he added.

Among those present were Shri Virendra Sharma, Indian-born MP of the West London constituency Ealing, Southall, and Stephen Timms, Member of Parliament from the suburban East Ham seat.

"We wanted to directly address the British parliamentarians and tell them why the United Kingdom is the biggest tourism market for Kerala in the world," Shri Thomson said.

Two years ago, the British royal couple, Prince Charles and wife Camilla Parker Bowles, had visited Kerala, watching Kathakali in Kochi and celebrating the 65th birthday of the Prince of Wales at the backwaters resort of Kumarakom. Among prominent British visitors to Kerala include the Beatles legend Sir Paul Mcartney.

Last year, Kerala had received 151,497 travellers from the United Kingdom. Kerala Tourism's London visit is aimed at increasing the figure substantially during the 'Visit Kerala' year.

The presentation by Kerala Tourism in the British Parliament complex assumed significance because of the many Indian-origin politicians elected to the House of Commons. 

"The Indian community members in Britain are the greatest ambassadors of our country," Shri Thomson said, while inviting them to come and invest in Kerala's tourism sector.

The meeting, held in a Parliament conference hall, was also attended by several prominent members of the large Indian diaspora in Britain.

"Kerala is a very enchanting land," said the Ealing MP Shri Sharma, while recalling his visit to the state. Offering his support, he appreciated the efforts of Kerala Tourism in leading an energetic campaign across the world to promote tourism in the state.

"The engagement with the British parliamentarians was a major step in elevating our campaign to a much higher level of direct dialogue," said Shri Rao, who talked to the MPs about the varied destinations and new tourism products offered by Kerala.

"We will organise an exclusive meeting with British parliamentarians during the World Trade Mart in London next month," he added.

Kerala Tourism will take part in the WTM, London, the leading travel and tourism fair in the world attended last year by more than 50,000 participants and 5,000 exhibitors from 186 countries. The WTM 2015 will be held during November 2-5.

In 2007, Kumarakom got the distinction of being the first location in India to implement Responsible Tourism practices. The community identified new possibilities for tourism. Homeowners, artisans, and locals engaged in traditional occupations came together and opened their doors to tourists.

In Kumarakom, there were almost no purchases of local produce from tourism, according to RT Mission. Thanks to Responsible Tourism initiatives that bring artisans and farming communities together, the economic benefits are now clearly visible.

Set up in April 2011, Samridhi is perhaps the best example of a symbiotic relationship between tourism and locals. The RT Mission trained ten local women in entrepreneurship and cooking practices and provided them with loans to begin operations.

Another key feature of TIM is that it will provide a forum for local and small-scale entrepreneurs to explore the possibilities of engaging with the tourism sector by interacting with business leaders and officials. The Tourism department will consolidate the outcome of the deliberations and business meets at TIM for time-bound follow-up action. For this, a dedicated facilitation centre will be set-up.

Russia is becoming a favourite destination for Indian tourists. Before, Indians preferred to travel to Moscow and St Petersburg alone. Nowadays, other destinations are also becoming famous. Russia's winter tourism, Trans-Siberia Trains and Cultural Tourism are also famous among Indian tourists.

Similarly, the number of Russian tourists who visited Kerala in 2019 was about 36000, while more than 3.5 lakhs visited Goa. The beaches of Goa are the main attractions. Sri Lanka is Russians' favourite destination thanks to Ayurveda. Kerala can offer beaches and authentic Ayurveda, hill stations, backwaters and house boats. But our products need to be showcased before the genuine Russian tour operators. India was one of the five friendly nations recommended by the Russian government for the safe travel of its citizens. So, the time selected for the first Indo-Russian Travel and Tourism Fair was appropriate. With the support of the Department of Tourism, Government of Kerala, we managed present Kerala's tourism potential before leading tour operators from Russia.

24 Indian sellers including resorts, business hotels, tour operators and 4 Russian tour operators, Department of Tourism, Government of Kerala and Moscow Tourism participated in the exhibition with stalls. Leading hotel chains like Taj, O by Tamara, CGH Earth, Somatheeram Group, Tula and Ayurveda hospitals including Kottakkal Ayurveda Hospital, other hospital promoting medical tourism like KIMS and PRS, tour operators such as Kerala Travels, Great India Tours and Cosima Tour were a few among them. Leading Russian outbound companies like FUN AND SUN, LUXURY VOYAGES, MOS TOUR, GRAND RUS, TOURIST CLUSTER, St Petersburg also participated with stalls. 50 Indian and Russian sellers and buyers attended the fair with table space. More than 100 Indian tour operators also interacted with the Russian tour operators.

Representatives of the Moscow Government took part in the seminar. Ms Zlata Antusheva, Chief specialist of the division for the coordination of activities of the Department of External Economic and International Cooperation of the Moscow Government, Executive Secretary of the Business Council with India led the team. Representatives of Moscow Tourism and reputed Companies from Moscow city participated in the seminar with audio visual presentation.

Ms Rajini Menon, journalist, introduced the tourism potential of Malabar region in Kerala. In her address, Ms Menon, said that Malabar offered unexploited tourism destinations. Beaches, hill stations, lakes and the famous Mappila cousin attract foreigners to Malabar. The Monsoon of Wayanad also attracts tourists from all over the world. 17dc91bb1f