How do you inject a serious topic like purchasing
life insurance into Valentine's, the month of love?
You tap into a simple human truth, that love means
looking after each other, and give the idea a bit of
a smile. 

Liberty run numerous target based sales campaigns for
their Financial Advisers throughout the year. The targets
FAs need to reach are huge, but so are their rewards, being
all expenses paid, five-star luxury trips to the likes of Barcelona and Vietnam. 

Liberty asked us to refresh their one-pager info sheets which they used to inform Financial Advisers of new products and enhancements in the Risk space.

We decided to throw away the one-pager handbook. 

So we went back with a totally new solution. 
A podcast hosted by Liberty's Head of Risk, which covered the one-pager topics through guest interviews, some theatre of the mind and some laughs. 

It was so successful, that after running for two years as a podcast, we were asked to turn it into a videocast.  

This job was originally briefed in as a once-off videocast intended to celebrate the women of Liberty on Women's Day. They liked our show format and treatment so much however, that it soon grew into a five part series, billed as season one, with more in depth 'women talk' to come. 

I have been a regular freelancer on the Massmart account, with the bulk of my contributions being on the Builders Warehouse account. The work I have produced has mostly been on the digital side of their business. To date have written everything from 'How to', 'Get the look', and product range scripts, to radio spots, catalogue headlines, and even this mammoth 35 page paint catalogue.