Production Processes

MOTION GRAPHIC

Two Semester Project

Motion Graphics is animated graphic design that can combine two or more of the following: text, iconography illustration, video with sound (always). Projects are typically informational in nature and output as a video file.

First Review: Project Definition

(1st Semester)

1 - 2 Sentence Log Line

  • genre

  • target audience

  • delivery system

  • objective

  • emotional connection

  • Example log line: "In this Storybook Tablet App, three road construction toys, just children themselves, come to life and help each other work through typical emotional trials and tribulations. We aim to teach kids, ages 3-6, how to understand their emotions and move past feelings like frustration and anger to feelings of joy, laughter and purpose."

Benchmarks

Find one benchmark for each of these:

  1. Intro that sets the tone & subject

  2. A segment that focuses on common experiences

  3. A segment that focuses on triggering emotions

  4. A segment that focuses on facts and data

  5. A segment that contains a call to action

Include screenshots with links. Describe why you chose each benchmark. Reference this Wheels Benchmarks example. Model yours after the left column (with the benchmarks).

Storyboard Thumbnails

Describe Production Process

  • Art/Design creation software (Photoshop, Animate, etc.)

  • Animation software (Aftereffects, Animate, etc)

  • Audio (appropriation, recording, orginal score, etc.)

Second Review: Story Design

(1st Semester)

Storyboards

Third Review: Design

(1st Semester)

Finished Color Layouts Of Selected Scenes

Fourth Review: Content Production

(1st Semester)

Finished Color Layouts Of Selected Scenes

Add Committee Notes To Journal (Options Below)

  • Allow them to edit your document directly

  • Write your own notes based on their verbal feedback

  • Copy and paste notes from email or other correspondence

  • Include any visual image mark-ups (place them directly in the document)

Final Review: Content Production

(1st Semester)

Finished Color Layouts Of All Scenes

  • Ref. this Visual Design Guide

  • Complete the design for remaining screens or pages - include a credits screen

  • Revised based on feedback

  • Design scenes at the correct pixel dimensions for animation

First Review: Importing & Blocking

(2nd Semester)

All Design Imported & Blocked

  • Set up the scene AE compositions or Flash internal scenes

  • Place all art into the timelines

  • Export video for review (don't show in Aftereffects Timeline)

  • Block (spread) the assets along the timeline to get ready for animation

Second Review: Animation & Sound Design

(2nd Semester)

50% Of All Animation Completed

Sound Plan And Synced Audio Completed

Third Review: Animation & Sound Design

(2nd Semester)

100% Of All Animation Completed

  • Export video for review (don't show in Timeline)

All Sound Design Assets Completed / Collected

  • Environment, Foley, Score, Theme

Fourth Review: Sound Design Integration

(2nd Semester)

All Sound Design Integrated

Add Committee Notes To Journal (Options Below)

  • Allow them to edit your document directly

  • Write your own notes based on their verbal feedback

  • Copy and paste notes from email or other correspondence

  • Include any visual image mark-ups (place them directly in the document)

Final Review: Final Pacing, Timing And Easing

2nd Semester

Animation Revised Based on Feedback

Turn In

  • Google Slideshow that includes all deliverables listed above

  • Hi Quality H264 video