Production Processes

Documentary or Promo Video

One Semester Project

Motion Graphics is animated graphic design that can combine two or more of the following: text, iconography illustration, video with sound (always). Projects are typically informational in nature and output as a video file.

Deliverables

  • Project definition documentation
  • Benchmarks
  • Script Outline
  • Design
  • Animation
  • Sound Design
  • Publishing
  • Process Document (PDF, Google Doc or Other)

First Review: Project Definition & Story Design

1 - 2 Sentence Log Line

  • genre
  • target audience
  • delivery system
  • objective
  • emotional connection
  • Example log line: "In this Storybook Tablet App, three road construction toys, just children themselves, come to life and help each other work through typical emotional trials and tribulations. We aim to teach kids, ages 3-6, how to understand their emotions and move past feelings like frustration and anger to feelings of joy, laughter and purpose."

Function

  • Minimum 3 benchmarks for great writing that are similar to your project - screen shots with links
  • Production method: 2D, 3D, Stop-motion, video (Include pixel dimensions)

Begin Reviewing All Available Footage

Categorize it onto file folders according to the Socio-Emotional Content Framework

Brand

  • Perform a differentiation search and list at least 3 other benchmarks that are already in your conceptual space. Show screenshots of them (and link if avail.)
  • Describe how you will differentiate your concept and make it memorable

Aesthetics

  • Minimum 3 benchmarks utilizing designs that will create similar emotions - screen shots with links


Second Review: Filming

Finish Reviewing All Available Footage

  • Categorize it into file folders according to the Socio-Emotional Content Framework
  • Assemble it into a Premier or Aftereffects Timeline
  • Export video for review (don't show in Premier Timeline)

Script Outline

  • Script outline
    • Create list of existing footage
    • Create list of footage/motion graphics that will need to be created.
    • Writ narration script for any narrated sections that will be shot
    • List them in chronological order in sections organized by socio-emotional brain-types

Add Committee Notes To Journal (Options Below)

  • Allow them to edit your document directly
  • Write your own notes based on their verbal feedback
  • Copy and paste notes from email or other correspondence
  • Include any visual image mark-ups (place them directly in the document)

Start Shooting New Footage As Called For In The Script Outline

  • Add the footage into the full timeline
  • Added or mastered sound design not required yet
  • Pay attention to visual hierarchy
  • Check the film and animation guide for other tips

Third Review: Finish Filming

Finalize Script Outline

  • Make revisions based on feedback from last review

Finish Shooting New Footage As Called For In The Script Outline

  • Add the footage into the full timeline
  • Export video for review (don't show in Premier Timeline)
  • Added or mastered sound design not required yet
  • Pay attention to visual hierarchy
  • Check the film and animation guide for other tips

Make A Sound Design Plan

  • List the shots and list foley, effects, environment and scoring required for each
  • Reference the sound design plan guide.

Fourth Review: Motion Graphics Design

(2nd Semester)

Storyboards

  • Create storyboards for motion graphics
  • Include title, intro, outro and credits as needed

100% Of The Motion Graphics Finished & Assembled Into A Final Edit

  • Add them into the full Premier timeline
  • Export video for review (don't show in Premier Timeline)
  • Added or mastered sound design not required yet
  • Pay attention to visual hierarchy
  • Check the film and animation guide for other tips

Add Committee Notes To Journal (Options Below)

  • Allow them to edit your document directly
  • Write your own notes based on their verbal feedback
  • Copy and paste notes from email or other correspondence
  • Include any visual image mark-ups (place them directly in the document)

Sound Design

  • Add foley, effects, and environment sounds to Premier timeline
  • Balance the volumes

Final Review

2nd Semester

Revise Final Edit

  • Let feedback from the last review drive your editing

Scoring And Theme

  • Create or appropriate and add musical scoring to the Premier timeline
  • Create or appropriate and Add theme music for intro and credits (as needed) to the Premier timeline
  • Balance the volumes

Film Completed And Published

  • Uploaded to Vimeo or YouTube

Turn In

  • Complete Slide show that includes all planning and production elements listed above.
  • 100% quality Pro-res file or mpeg4 video